Stephen Arnold Music

The Most Heard, Least Known Composers In America

20 Years and #StillIndie

What a long strange trip it’s been.

As you can guess from my last name, I’ve been around Stephen Arnold Music for quite a long time. I’ve often mused that it was quite an eye-opening discovery, around age 8 or 9, to find out that EVERYONE didn’t have a recording studio.

While the business has changed from its humble origins as Stephen Arnold Productions, one thing has remained the same: We’re proud to be an independent and customer service is our lifeblood.

So what exactly does that mean? Aren’t there lots of composers and music houses out there?

Sure, there are many fine composers out there, and many successful music houses. But to have staff including sales, marketing, admin, not to mention our creative team and all the musicians and talent that we count on daily – working alongside full-time employees numbering 15+, Stephen Arnold Music today is a different animal completely.

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We’re proud to service over 300 television stations along with some of the largest networks on the planet. Our music helped launch CNN Headline News (now HLN) and recently rebranded CCTV China’s 5 international channels — the largest television network in the world by viewership.

Aside from the detailed creative and production that takes place daily in our studios, there is a heaving database of administration – from contracts to sales to copyrights to registrations to making sure payroll goes out; it’s no small task to keep Stephen Arnold Music humming on a daily basis.

Ask around and you’ll discover what sets us apart: our dedication to customer service, understanding the science AND art of sonic branding, and always putting our clients first (even if adding that saxophone is a bad idea!). Our passion is to make our clients look and sound great; to brand stations, networks, TV shows, and media in a way that’s memorable, innovative and engaging.

Want to know what it means to be #indie? Pick up the phone and give us a call – ask for anyone in the company, from President Stephen Arnold to VP Creative Services Chad Cook all the way down to the mail room and you’ll be put right through. It’s always been that way at Stephen Arnold Music.

Happy Hour is Friday 4pm sharp – stop by, see us and we’ll show you around.

 

Editor’s Note: For more information on what is means to be #indie, check out Newscast Studios article: http://www.newscaststudio.com/2015/04/16/stephen-arnold-relishes-in-independence/

 

A Lost (Cover) Art

A generation ago, the music listening experience was just that: an experience. Having returned from the record store, the eager listener – usually in the company of like-minded friends – would peel the shrinkwrap from the rather large cardboard sleeve and remove the inner, thinner paper sleeve to reveal the all-important vinyl record that awaited inside. After placing the fragile disc carefully on the turntable, the stylus would be lowered to the surface, gingerly, in the hopes of minimizing that inevitable *pop* of first contact.

And with that pop began an audio/visual adventure. For it wasn’t only the music that caught our interest. No, the best collections of music were always wrapped in large, stunning artwork that fired our imaginations and sparked our conversations. And no first listen could be complete without a thorough examination of that new masterpiece.

But as we’ve made the decades-long transition from Hi-Fi to Wi-Fi, the canvas has shrunk, and the listening experience has become less organic and, consequently, less engrossing. No longer do we take the time to listen to a new release in its entirety as a single work while intently studying every square inch of the packaging. And while vinyl is enjoying something of a resurgence in certain circles, downloads and Shuffle Mode still rule the day. And with that, we’ve lost our appreciation of the long-form album as a work of art in its own right.

So I’d like to share with you some of my all-time favorite album covers. No rhyme or reason here … no particular order … just revisiting some really fantastic work by an increasingly underappreciated class of artist.

 

And of course, I’d be remiss to neglect our two offerings from SAM.  Give us a call if you’d like a copy!

SAMSAM I AM

Introducing Waking Up My Day – Local Morning Image Campaign

We are excited to announce the release of “Waking Up My Day”, our new morning show image campaign: a fully produced, cost-effective marketing package for morning promotions sure to make an emotional connection with viewers.

Waking Up My Day - Stephen Arnold Music

The heart of this market exclusive campaign is a vibrant morning anthem, chock full of vocal hooks, energetic guitars and big beat. “Waking Up My Day” was created to help grow viewership and generate additional revenue during the crucial morning news slot.

Package Includes:

  • Fully-Produced Market Exclusive Image Package
  • Male and Female Vocal Versions
  • 60s/30s/15s/10s & IDs
  • Includes Donuts, Tags, and Instrumentals
  • Custom Lyrics/Vocals Available upon Request
  • Select Video Elements included. Exact video assets still in progress – Available April 10th

Check it out now at stephenarnoldmusic.com/wakingupmyday

RTDNF First Amendment Awards

Tinley and I are back in the office today after having a great trip to DC this week for the RTDNF First Amendment Awards. Stephen Arnold Music was the entertainment sponsor (very fitting!) for the 25th annual event honoring individuals and organizations for their work on behalf of First Amendment freedom. SAM also provided special silver pens for all attendees, commemorating the 25th year of this amazing event.

Some of the highlights included getting to visit with many of our friends from around the country whom we are privileged to create music for, including Nexstar Broadcasting, Raycom Media, Sinclair Media Group, Gannett and CNN, along with The Associated Press, ABC news and many others.

Since we sponsored the music, of course Tinley had to take the stage and grab the mic while I banged away on the congas. And fortunately, we weren’t kicked out of the venue for having live music as so often happens at our Promax events.

It was a privilege for us to represent SAM and toast so many of our talented and dedicated clients and friends. It was truly an honor!

Congratulations to the 2015 Honorees!

Lifetime Achievement Awards
Bob Simon, Correspondent
CBS News and 60 Minutes

First Amendment Leadership Award
Kathleen Kirby, Attorney at Law
Wiley Rein, LLC

First Amendment Service Award
Perry Sook, Chairman, President and CEO
Nexstar Broadcasting Group, Inc.

RTDNF Citation of Courage
Steven Sotloff and James Foley

Leonard Zeidenberg First Amendment Award
Ann Compton, Former White House Correspondent
ABC News

First Amendment Award
James Risen, Correspondent, Washington Bureau
New York Times

Stephen Arnold Music Celebrates a Sweet-Sounding 2014 with Projects for CCTV International, Golf Channel Ryder Cup, Golf Films, ESPN Deportes, CNN and Much More

The Leaders in Sonic Branding Have Momentum Heading into 2015 with Diversifying Portfolio, Plus Successful Launch of Sam2 Media Artists

DALLAS – January 20, 2015: Stephen Arnold Music (www.stephenarnoldmusic.com) comes into 2015 with plenty of momentum, following a prolific year packed with high-profile projects and successful new business initiatives.

“The media and brand universe is evolving faster than ever,” says Stephen Arnold, President of Stephen Arnold Music. “Important developments in the way content is distributed and experienced are constantly presenting fresh challenges to creators. We’re providing an expanding range of solutions designed to keep our clients ahead of the curve, and memorably connected to their audience.”

Stephen Arnold Music 2014

View Recent Projects Here:

http://www.stephenarnoldmusic.com/RecentProjects/2015-01/

Highlights of 2014 include:

CCTV International
Stephen Arnold Music was tasked with creating a sonic brand and comprehensive music package that would be shared between the five CCTV International Channels – Arabic, English, French, Russian and Spanish — all while taking into account the individual channel regions, cultures, and target audiences. It proved to be a planet-spanning project as epically challenging as it was rewarding.

Golf Channel Ryder Cup
Golf is a sport of deep tradition, but the broadcasting of this historic pastime is experiencing big changes: Golf Channel broadcast the Friday matches of the 2014 Ryder Cup for its first-time ever live coverage of the event. The music that set the stage for this classic competition is evolving as well, driven by unforgettable new themes from Stephen Arnold Music.

Golf Films
Stephen Arnold Music created an iconic theme to brand “Golf Films” – original content, documentary films and programming created by Golf Channel. The piece features live orchestration and players from the Dallas and Fort Worth symphony orchestras.

ESPN Deportes – UEFA Euro
World excitement about championship soccer has never been more extreme, with tournaments across the globe drawing its largest viewing audiences yet. The reverence the sport inspires was perfectly encapsulated in a rivetingly different upfront for ESPN Deportes that was scored by The Vault, the Anti-Library from Stephen Arnold Music

CNN Tonight
A new addition to the CNN nightly lineup, “CNN Tonight,” launched with a complete music package from Stephen Arnold Music. The Leaders in Sonic Branding provided a strong, contemporary package for the program, which airs weeknights on CNN.

CNN International – World Sport
CNN International’s long-running flagship sports show, World Sport, needed an updated music theme to go with a new graphic look. Building on the sonic brand and package originally created by Stephen Arnold Music, a new show theme was created to complement the new, sleeker graphic look and capture the excitement and passion of sports fans the world over.
Need clip and link

World Fishing Network
World Fishing Network launched its first-ever brand redesign since going live in 2005, with a powerful new sound to match its viewers’ passion. Their theme is now a driving, raw rock performance created by Stephen Arnold Music, which used amped guitars, bass, and live drums to bolster World Fishing Network’s new look and feel. The new theme, which strives for authenticity, rawness, and strong rock and blues roots, is part of a brand update that underscores the network’s mission: delivering diverse and engaging content to fishing enthusiasts.

The Launch of Sam2 Media Artists
Sam2 Media Artists, a joint venture between Stephen Arnold Music and Gordon Smith Creative, launched. Sam2 Media Artists is a dynamic new one-stop shop that offers clients both media strategy and marketing services, providing broadcasters of all sizes with an innovative approach to marketing strategies, media planning and sonic branding.

Sam2 “Journey” Documentary Special
An amazing piece of American history will come to light for the first time when Black History Month arrives in February, 2015. That’s when local TV stations nationwide will have the opportunity to present “The Journey – 450 Years of the African-American Experience”, a fascinating new documentary special. Produced by Mummycat Productions and Sam2, a division of Stephen Arnold Music, “Journey” reveals the never-before-told true story about the role that free blacks played in the founding of St. Augustine, Florida, the oldest city in the United States. Interviews with experts and vivid imagery combine in “Journey” to explain how the first African Americans reached the new world long before the founding of Jamestown – not as slaves but as free men.

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