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The Most Heard, Least Known Composers In America
Clients keep telling me about the new newscasts they’re launching and so, anecdotally, I know local news is doing well. But last week, Stephen forwarded to me a recent study from the Pew Research Center. Their research concluded that local television’s average viewership grew in 2014. And those gains were predominately made in nontraditional timeslots – namely the very early, midday, and 7pm. Although these newscasts still account for a small percentage of total viewers, they are showing solid growth. The 7pm time slot has grown by 8% over the last five years. And last year, that same time slot saw an 11% increase from 2013.
Pew didn’t dive into who these viewers are or why they’re tuning into local news at these nontraditional hours, but the steady viewership gains is a good reason for stations to seriously consider these timeslots and how they’re approaching them – both their content and their creative. It’s important to connect with these viewers by making your presentation appropriate for the time of day, the mood they’re in, what they’re doing, and the news they are absorbing.
Music is a great way to connect with viewers and drive the pace of the show with daypart-appropriate tracks. All of our news music packages have a plethora of themes written to connect with the audience during every daypart. If, for example, you’re using the same one or two tracks for every open, you’re missing out on an inexpensive and easy-to-implement way to set the tone of your show. And if you’re too short on time to carefully comb through your music package to find the right tracks for all of your shows, well… I happen to know some great creative guys that would be happy to take that on for you.
Give us a call and we’ll arrange for a complete review of your newscasts. The SAM creative team will make sure all of your newscasts are utilizing the perfect tracks for the audience and daypart to keep your ratings growth on track.
Well, that’s another pair of Promax conferences wrapped up and in the vault (no, not that Vault). It was great getting to see everyone in Los Angeles and Las Vegas this year! Normally, we’d be congratulating our two guitar winners, but this year we think Stephen may’ve been affected by that 115º Vegas summer heat, because he decided to give away six (6!) extra guitars in Vegas!
So first off, we’d like to congratulate Peter Burke from Accessible Media Inc, winner of our Tom Petty-signed Fender Stratocaster in L.A.
Next up is Esther Daily (KTVE/KARD), winner of our Las Vegas “Les Paul signed by Les Paul” giveaway.
And as we all know, if it’s worth doing, it’s worth overdoing! So congrats to Coeli Lara (Taylor 6-String Acoustic), Chad Larsen (Gibson Les Paul), Pat Beard (Martin 12-String Acoustic), Mikayla Steberl (Bohemian ‘Moonshine’), Larry Watzman (Fender Telecaster), and Ricardo Sigala (Fender Stratocaster).
And then of course, there was the 5th Annual SAM Jam at the V-Bar, with special guest Byron Bordeaux. It was a great night, made all the more fun by the large crowd of music lovers, including several who got up and joined in on the jam. At one point, Byron and his bassist were sitting down, and the entire band was made up of party-goers jamming out to some classic Janis!
So we’d like to give a big thanks to everyone who came out to see us. Hope to run into you again next year!
We’re excited to announce our annual guitar giveaway for Promax Station Summit:
Straight from Stephen’s collection, a Gibson Les Paul signed by the late jazz guitarist and electronics inventor Les Paul!
The autographed Gibson Les Paul six-string will be part of our “Guitar Legends” exhibit on display at the Stephen Arnold Music kiosk throughout Station Summit at The Mirage in Las Vegas. Joining the Les Paul will be a signed B.B. King “Lucille” Gibson, an exact replica of Stevie Ray Vaughan’s “Number One” Fender Stratocaster, and a historic 1927 Gibson L-1 that matches the model played by blues master Robert Johnson.
The beautiful Gibson Les Paul six-string features the factory coil taps, so you can switch the pickups from Humbucking to Single Coil. It also features Schaller Strap Locks and Grover Locking Tuners.
*Les Paul signature authenticated by PSA/DNA
So make sure you stop by our “Guitar Legends” display kiosk and enter the giveaway!
The drawing will take place at the Stephen Arnold Music kiosk Thursday, June 25th, around 4:15pm, following THE NEXT NEWS INDUSTRY session.
Must Be Present To Win
Rules and Regulations:
Good luck to all the Entrants!
If you are attending the conference at The Mirage in Las Vegas, then stop by our special Promax guitar display — you’ll see some amazing legendary guitars from Stephen’s personal collection that are featured in his book, A Story of Six Strings.
We’ll also be giving away a collectible Gibson Les Paul signed by the legendary Les Paul.
So make plans to stop by, have a chat, drop your card in the box and maybe walk away with a classic, signed guitar. The drawing is Thursday, June 25 around 4:15pm, immediately after “The Next News Industry” session lets out. Remember, you must be present to win.
Thursday night, don’t miss our 5th annual “After Hours SAM JAM,” featuring the sensational Byron Bordaux. This year we’ll be jammin’ at V Bar at The Venetian along with our many station friends from across the country from 9 until 11pm!
Good luck and hope to see you kickin’ it with us in Vegas … baby!
Tinley and I are back in the office today after having a great trip to DC this week for the RTDNF First Amendment Awards. Stephen Arnold Music was the entertainment sponsor (very fitting!) for the 25th annual event honoring individuals and organizations for their work on behalf of First Amendment freedom. SAM also provided special silver pens for all attendees, commemorating the 25th year of this amazing event.
Some of the highlights included getting to visit with many of our friends from around the country whom we are privileged to create music for, including Nexstar Broadcasting, Raycom Media, Sinclair Media Group, Gannett and CNN, along with The Associated Press, ABC news and many others.
Since we sponsored the music, of course Tinley had to take the stage and grab the mic while I banged away on the congas. And fortunately, we weren’t kicked out of the venue for having live music as so often happens at our Promax events.
It was a privilege for us to represent SAM and toast so many of our talented and dedicated clients and friends. It was truly an honor!
Congratulations to the 2015 Honorees!
Lifetime Achievement Awards
Bob Simon, Correspondent
CBS News and 60 Minutes
First Amendment Leadership Award
Kathleen Kirby, Attorney at Law
Wiley Rein, LLC
First Amendment Service Award
Perry Sook, Chairman, President and CEO
Nexstar Broadcasting Group, Inc.
RTDNF Citation of Courage
Steven Sotloff and James Foley
Leonard Zeidenberg First Amendment Award
Ann Compton, Former White House Correspondent
First Amendment Award
James Risen, Correspondent, Washington Bureau
New York Times