Stephen Arnold Music

The Most Heard, Least Known Composers In America

Category Archives: News & Events

SAM’s Journey to the Far East!

We’re very proud of our international work for networks like Al Jazeera (Qatar), Alhurra (Middle East), India TV, GSP Sports (Romania), TRK (Norway), TRT1 (Turkey) … it’s a pretty long list!

A decade ago, we delivered music via FedEx – now we can FTP our latest mixes instantaneously.  But in either case, we’re usually tracking and mixing in our Texas studio while our clients are a VERY long way away.

Sometimes, though, we have the opportunity to pitch, present, or deliver in person – such as when we helped launch Al Watan in Kuwait or our recent re-branding of the 5 CCTV China foreign language channels.  And whether that’s a trip to the Middle East or to Beijing, it’s always exciting to be able to experience different cultures first hand!

Well, right now IS one of those “sometimes”, and I’m currently in the beautiful Balinese mountains in a town called Ubud.  Earlier this week, Stephen and I were speakers at Promax Asia in Singapore giving a talk on the power of Sonic Branding.

 

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The presentation was fantastic!  And we even got to say hello to some old friends … friends like Stefan from Flint/Skallen – who we worked the CCTV project with – and Ian from Song Zu – whose music we license via our production music library The Vault.

Of course, 3 days in Singapore for a conference really isn’t the best use of all those hours on a plane to get here … so Stephen and I brought our better halves and hopped over to Bali, Indonesia!

Don’t worry, Stephen Arnold Music is still open for business, so feel free to give our staff back in Texas a call!

What’s Printed Where – Free Sonic Branding LP

Free Vinyl LP

We here at SAM can’t resist having fun with music – in all its forms. Now we’re doing it again with the latest in our series of limited edition vinyl releases.

Behold our latest creation, “What’s Printed Where.”

What’s the deal?

Well, take a clear vinyl record that you can see through. Next, slip it into a transparent sleeve with a yellow image, then slide that sleeve into an album cover which is also clear, but with a blue image, and voila – it’s green!

You are now looking at a very cool LP fresh off the press from SAM – our 3rd generation sample reel – which isn’t really a reel but a vinyl record (hint: usually works best with a turntable.)

Thus our newest Stephen Arnold Music Vinyl is appropriately titled “What’s Printed Where,” since we never really knew what was going to be printed where.

The fun part is when you first receive your LP, you’ll notice the revamped image of our original sonically branded lady: a girl with a shaved head whom we have always internally referred to as “Mary.” Once again Mary is on our new vinyl, only now she’s green with red ear buds.

But once you pull the sleeve from the LP cover, it turns out our Mary is actually blue…but in fact on the sleeve she’s yellow. Confused? We are too! So let’s all roll with it – because if you reassemble the sleeve out of sequence, you may well see Mary in a totally different light (color, that is).

And as a special bonus, you’ll notice a credit card that we’ve slipped into the LP jacket and, depending on how rough the mail service was and where the card ends up inside the cover…. this card could be green, blue or yellow – until you pull it out and see it’s actually white.

And actually, it’s not a free credit card (sorry!) but a flash drive with all the music contained on the vinyl — for those of you that have retired your turntables. It’s music from our amazing partners we are privileged to work with like CNN, Golf Channel, CCTV China, ABC, ESPN, MSNBC, FOX Business, National Geographic Channel, Time Warner and over 300 local television stations.

Know what’s printed where now? If not, just listen: It’ll all make sense to your ears. And Kudos to Doug Rucker and his amazing team at Rucker and Co. in Dallas for creating something which is nothing short of creative genius.  http://www.ruckerandco.com

To request your free LP just click on the email link below. It’s that easy!

sam@stephenarnoldmusic.com

Or give us a call at:
214.726.1600

We look forward to hearing from you!

Local TV News Growth – Exciting Trends

Clients keep telling me about the new newscasts they’re launching and so, anecdotally, I know local news is doing well. But last week, Stephen forwarded to me a recent study from the Pew Research Center. Their research concluded that local television’s average viewership grew in 2014. And those gains were predominately made in nontraditional timeslots – namely the very early, midday, and 7pm. Although these newscasts still account for a small percentage of total viewers, they are showing solid growth. The 7pm time slot has grown by 8% over the last five years. And last year, that same time slot saw an 11% increase from 2013.

Pew didn’t dive into who these viewers are or why they’re tuning into local news at these nontraditional hours, but the steady viewership gains is a good reason for stations to seriously consider these timeslots and how they’re approaching them – both their content and their creative. It’s important to connect with these viewers by making your presentation appropriate for the time of day, the mood they’re in, what they’re doing, and the news they are absorbing.

Music is a great way to connect with viewers and drive the pace of the show with daypart-appropriate tracks. All of our news music packages have a plethora of themes written to connect with the audience during every daypart. If, for example, you’re using the same one or two tracks for every open, you’re missing out on an inexpensive and easy-to-implement way to set the tone of your show. And if you’re too short on time to carefully comb through your music package to find the right tracks for all of your shows, well… I happen to know some great creative guys that would be happy to take that on for you.

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Give us a call and we’ll arrange for a complete review of your newscasts. The SAM creative team will make sure all of your newscasts are utilizing the perfect tracks for the audience and daypart to keep your ratings growth on track.

PromaxBDA & Station Summit 2015 – That’s a wrap!

Well, that’s another pair of Promax conferences wrapped up and in the vault (no, not that Vault).  It was great getting to see everyone in Los Angeles and Las Vegas this year!  Normally, we’d be congratulating our two guitar winners, but this year we think Stephen may’ve been affected by that 115º Vegas summer heat, because he decided to give away six (6!) extra guitars in Vegas!

So first off, we’d like to congratulate Peter Burke from Accessible Media Inc, winner of our Tom Petty-signed Fender Stratocaster in L.A.

Next up is Esther Daily (KTVE/KARD), winner of our Las Vegas “Les Paul signed by Les Paul” giveaway.

And as we all know, if it’s worth doing, it’s worth overdoing!  So congrats to Coeli Lara (Taylor 6-String Acoustic), Chad Larsen (Gibson Les Paul), Pat Beard (Martin 12-String Acoustic), Mikayla Steberl (Bohemian ‘Moonshine’), Larry Watzman (Fender Telecaster), and Ricardo Sigala (Fender Stratocaster).

SS2015_GuitarGroup

And then of course, there was the 5th Annual SAM Jam at the V-Bar, with special guest Byron Bordeaux.  It was a great night, made all the more fun by the large crowd of music lovers, including several who got up and joined in on the jam.  At one point, Byron and his bassist were sitting down, and the entire band was made up of party-goers jamming out to some classic Janis!

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So we’d like to give a big thanks to everyone who came out to see us.  Hope to run into you again next year!

“Guitar Legends” Giveaway – Promax Station Summit 2015

We’re excited to announce our annual guitar giveaway for Promax Station Summit:

Straight from Stephen’s collection, a Gibson Les Paul signed by the late jazz guitarist and electronics inventor Les Paul!

The autographed Gibson Les Paul six-string will be part of our “Guitar Legends” exhibit on display at the Stephen Arnold Music kiosk throughout Station Summit at The Mirage in Las Vegas. Joining the Les Paul will be a signed B.B. King “Lucille” Gibson, an exact replica of Stevie Ray Vaughan’s “Number One” Fender Stratocaster, and a historic 1927 Gibson L-1 that matches the model played by blues master Robert Johnson.

The beautiful Gibson Les Paul six-string features the factory coil taps, so you can switch the pickups from Humbucking to Single Coil. It also features Schaller Strap Locks and Grover Locking Tuners.

2010 Gibson Les Paul Standard - Signed by Les Paul

*Les Paul signature authenticated by PSA/DNA

So make sure you stop by our “Guitar Legends” display kiosk and enter the giveaway!

The drawing will take place at the Stephen Arnold Music kiosk Thursday, June 25th, around 4:15pm, following THE NEXT NEWS INDUSTRY session.

Must Be Present To Win

Rules and Regulations:

  • Must be present to win.
  • To be eligible to win, you must be a professional in the Broadcast Industry.
  • Eligible Entries must be registered attendees of Promax/BDA. Not eligible are SAM employees, industry vendors, industry trade organizations or college students (unless employees of registered attendees).
  • Entries must be received by 3:30pm, June 25th, 2015.
  • Eligibility for entry will be verified by Stephen Arnold Music at the time of entry.

Good luck to all the Entrants!

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