Stephen Arnold Music

The Most Heard, Least Known Composers In America

Category Archives: Projects

It’s all in a [Sonic] Brand: Revisiting 1970s Sports Branding in Broadcast Television

Working for The World Leader in Sonic Branding™ means I’m well versed in the Pavlovian effect music has on the human brain.  Which is a fancy way of saying that as a mega sports fan, I know that when I hear this:

 

…I’m ready for some Football!

That, of course, is Sonic Branding: Being able to identify something – anything – based only on the music or notes associated with it.

And believe it or not, little 12 year old Mikey Finnegan, already a sports nut, also already knew what Sonic Branding was.  So here are 5 examples from my childhood of how my favorite pastime – SPORTS! – intersected with my job of the past 10 years – MUSIC!   And even way back in the mid-70’s, without grasping the importance of branded music, I was influenced by it…

ABC’s Wide World of Sports – Charles Fox’s classic music combined with announcer Jim McKay’s famous line “the Thrill of the Victory and the Agony of Defeat” left an indelible impression in my young mind. Whenever I heard the theme, I’d sprint to the TV room to catch the show open and probably a Muhammad Ali boxing match.  This is also a great example of how music and other audio elements – like Jim McKay’s voice over – can work in tandem to reinforce a brand and a sonic brand.

ABC’s Monday Night Football – Fox also composed another outrageously popular sports theme of the 70’s, Monday Night Football.  And who could forget Howard Cosell’s legendary voice backed by perhaps the most recognizable TV theme song of that era?

This Week In Baseball - As I grew older, I began turning to Basketball; but Baseball was the first sport I was fanatical about, and a show called This Week In Baseball was my all-time favorite. Again, the voice over – this time delivered by Mel Allen –  worked perfectly to create the overall sonic brand…but it was this song by John Scott that signified my next hour was spoken for.

 

Olympics Theme Song – Officially titled”Bugler’s Dream and Olympic Fanfare Medley”, John Williams’ classic sports theme signified power, athleticism and crossed borders and countries.

 

Wimbledon Championships – This music screams 1970, but it also told me that the greatest tennis tournament was on TV.

 

As I write, we are in the midst of sports television glory: MLB’s World Series, mid-season NCAA/NFL (how bout them Cowboys!!!), and the start of the season for both the NHL and NBA.  In fact this weekend all four will be on the tube at some point.  And even if you’re in another room, you’ll know whether its baseball, football, basketball or hockey just by listening to the music.  And THAT’S Sonic Branding.

Journey – A Black History Month Special with Sponsorship Opportunities

Sam2-Journey-v3We have a great new product from our Sam2 media division - a Black History Month Special with Sponsorship Opportunities.

“Journey” is a never before told true story about the role free blacks played in the founding of the first city in the United States.

  • A sponsorable documentary special perfect for Black History month
  • Full 26 minute version available as well as five 2-minute segments for play in news.
  • Play it on-air, on-line, or in-school. The entire documentary can be given to local schools by the presenting sponsor and TV station during Black History Month for use in their classrooms.
  • Market Exclusive

For more information, please contact Gordon Smith at our Sam2 Atlanta office:
ph: 404-600-8257
email: gordon@sam2.com

You can check out the Journey Overview, Promo Trailer and Linconville Segment on our microsite at:  sam2.com/journey

Sam2_Journey_thumbnails

 

Stephen Arnold Music Recharges ‘Showbiz Tonight’ on HLN With Bold New Music

Stephen Arnold Music - HLN Showbiz TonightSonic Branding Leaders Update Their Long-Running Show Package with Dubstep, Dance, and Indie Rock-Style Arrangements

Updating one of the top daily entertainment shows on TV can be a daunting challenge. HLN’s long-running program “Showbiz Tonight” stayed with the sonic branding of Stephen Arnold Music for their makeover, turning once again to the original music creators that helped launch the show in 2005.

The composers at Stephen Arnold Music wrote five new arrangements to match up with a fresh graphics package and set for “Showbiz Tonight,” which is hosted by A.J. Hammer, from the network’s New York City studios. Built around the memorable four-note hook that Stephen Arnold Music first wrote for the show seven years ago, the bold new package incorporates a range of dubstep, dance, electronic and indie rock themes.

“A common thread of long-running daily entertainment shows is an unforgettable melodic theme,” Stephen Arnold, President of Stephen Arnold Music says. “A strong musical signature is essential to pop-culture based programs, and the lasting power of our sonic brand for ‘Showbiz Tonight’ reflects that. The new music package builds on the original hook, evolving it within modern styles to keep it catchy and current.”

Depending on the genre, Stephen Arnold Music employed everything from filtered loops and programmed beats, to live guitars and drums to drive the energetic new themes. In addition to the primary arrangements, Stephen Arnold Music also provided HLN with a large supply of long beds, short logo stingers, and other transitional elements. Culled from moments in the longer themes, the shorter elements sync up with the “Showbiz Tonight” sonic stamp, providing the show’s producers with a flexible toolkit to match their fast-moving graphics.

The “Showbiz Tonight” update was the latest in a long string of collaborations between Stephen Arnold Music and CNN/HLN. Other recent projects that the Dallas-based music company has created for the networks includes “Jane Velez-Mitchell,” “Dr. Drew,” and “Morning Express with Robin Meade.”

For Stephen Arnold Music, recharging the sound of “Showbiz Tonight” was a welcome opportunity to go deeper with the music they make.

“A project like this gives you the chance to explore all the different angles of a sonic brand,” Chad Cook, VP/Creative Director of Stephen Arnold Music says. “These new themes are a natural progression for an established show. They provide a fresh direction, while maintaining a familiar connection with its dedicated audience.”

Promo Credits
Client: HLN/Showbiz Tonight
Project: “Showbiz Tonight” music package
Music: Stephen Arnold Music, Dallas

About Stephen Arnold Music
As a multiple Emmy, Addy and Promax Gold award-winning music production company, Stephen Arnold Music has over 20 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company’s Commanding Sonic Branding approach to music production and commitment to industry-leading service is at the core of its promise. For more information, please visit www.stephenarnoldmusic.com.

Joy To The World – Six Strings Style

Hey everyone. Wanted to share a track from our “Six Strings of Christmas” CD – 16 Yuletide Classics performed by world-class six-string musicians.

Here’s track #2:  “Joy To The Word” performed by Milo Deering (acoustic guitar) and George Anderson (double bass). All of the proceeds (that means 100%) of this album sales goes directly to benefit disadvantage children via Little Kids Rock charity.  We are really proud to have partnered with such a great charity and worthy cause.

100% of each $9.99 CD purchase goes directly to Little Kids Rock, which means:
1 CD = One “rock band” lesson for an entire classroom of students!
2 CDs = An entire year of music lessons for one student!
5 CDs = One brand new acoustic guitar into a classroom
10 CDs = One brand new electric keyboard and amp into a classroom

You can hear more tracks and purchase the CD here »

Christmas Music CD

 

 

 

 

 

And here is our complete track listing:

1.  Prelude To Coventry Carol - Chris Carrington
2.  Joy To the WorldMilo Deering (Acoustic Guitar), George Anderson (Double bass)
3.  It Came Upon a Midnight ClearTom Faulkner & Milo Deering (Acoustic guitar)
4.  Deck the HallsStephen Arnold & Bud Guin (Acoustic Guitar)
5.  Away In a Manger – Chris Carrington & Mack Price (Nylon Guitar)
6.  Angels We Have Heard On High – Stephen Arnold (Resonator)
7.  O Come, O Come Emmanuel – Chris Carrington & Mack Price (Nylon Guitar)
8.  The First NoelKevin Afflack (Baritone & electric guitar)
9.  Coventry Carol – Chris Carrington (Nylon Guitar)
10.  Rudolph the Red-Nosed-ReindeerGeorge Anderson (Electric & double bass)
11.  Ave Maria – Milo Deering (Acoustic Guitar, viola)
12.  Jingle BellsWhitney Arnold (Banjo)
13.  Good King Wenceslas – Mack Price (Nylon guitar)
14.  Silent Night – Tom Faulkner (Nylon & Slide guitar)
15.  Little Drummer Boy – Kevin Afflack (Acoustic Guitar, bouzouki, dobro, bass)
16.  Auld Land SyneDave Powell (Harp guitar)

Enjoy!

“The Six Strings of Christmas” – An album benefiting Little Kids Rock

Christmas CD - Little Kids Rock

We have just finished production of our new acoustic holiday album “The Six Strings of Christmas” to benefit Little Kids Rock.

It is an opportunity to highlight the amazing talents of our extended family; the studio musicians we are so privileged to work with on our many demanding projects. Each Yuletide classic was arranged and performed by this group of incredible six-string guitar players—with a few four, eight and 12-string instruments thrown into the mix just for fun. Speaking of which, here’s a snippet of “Auld Lang Syne” featuring Dave Powell on his 12-string harp guitar:

With the purchase of The Six Strings of Christmas by Stephen Arnold Music, you will be helping Little Kids Rock provide free instruments and music lessons to disadvantaged public school students in some of the most economically challenged communities in the United States!

100% of each $9.99 CD purchase goes directly to Little Kids Rock, which means:
1 CD = One “rock band” lesson for an entire classroom of students!
2 CDs = An entire year of music lessons for one student!
5 CDs = One brand new acoustic guitar into a classroom
10 CDs = One brand new electric keyboard and amp into a classroom

So light the fire, decorate the tree, pour a frothy cup of eggnog and enjoy the magical, musical sounds of “The Six Strings of Christmas”.

You can listen to some tracks and purchase the CD here »

Season’s Greetings everyone!

Follow

Get every new post delivered to your Inbox.

Join 2,092 other followers