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The Most Heard, Least Known Composers In America
We are excited to announce the release of “Waking Up My Day”, our new morning show image campaign: a fully produced, cost-effective marketing package for morning promotions sure to make an emotional connection with viewers.
The heart of this market exclusive campaign is a vibrant morning anthem, chock full of vocal hooks, energetic guitars and big beat. “Waking Up My Day” was created to help grow viewership and generate additional revenue during the crucial morning news slot.
Check it out now at stephenarnoldmusic.com/wakingupmyday
The Leaders in Sonic Branding Have Momentum Heading into 2015 with Diversifying Portfolio, Plus Successful Launch of Sam2 Media Artists
DALLAS – January 20, 2015: Stephen Arnold Music (www.stephenarnoldmusic.com) comes into 2015 with plenty of momentum, following a prolific year packed with high-profile projects and successful new business initiatives.
“The media and brand universe is evolving faster than ever,” says Stephen Arnold, President of Stephen Arnold Music. “Important developments in the way content is distributed and experienced are constantly presenting fresh challenges to creators. We’re providing an expanding range of solutions designed to keep our clients ahead of the curve, and memorably connected to their audience.”
Stephen Arnold Music was tasked with creating a sonic brand and comprehensive music package that would be shared between the five CCTV International Channels – Arabic, English, French, Russian and Spanish — all while taking into account the individual channel regions, cultures, and target audiences. It proved to be a planet-spanning project as epically challenging as it was rewarding.
Golf Channel Ryder Cup
Golf is a sport of deep tradition, but the broadcasting of this historic pastime is experiencing big changes: Golf Channel broadcast the Friday matches of the 2014 Ryder Cup for its first-time ever live coverage of the event. The music that set the stage for this classic competition is evolving as well, driven by unforgettable new themes from Stephen Arnold Music.
Stephen Arnold Music created an iconic theme to brand “Golf Films” – original content, documentary films and programming created by Golf Channel. The piece features live orchestration and players from the Dallas and Fort Worth symphony orchestras.
ESPN Deportes – UEFA Euro
World excitement about championship soccer has never been more extreme, with tournaments across the globe drawing its largest viewing audiences yet. The reverence the sport inspires was perfectly encapsulated in a rivetingly different upfront for ESPN Deportes that was scored by The Vault, the Anti-Library from Stephen Arnold Music
A new addition to the CNN nightly lineup, “CNN Tonight,” launched with a complete music package from Stephen Arnold Music. The Leaders in Sonic Branding provided a strong, contemporary package for the program, which airs weeknights on CNN.
CNN International – World Sport
CNN International’s long-running flagship sports show, World Sport, needed an updated music theme to go with a new graphic look. Building on the sonic brand and package originally created by Stephen Arnold Music, a new show theme was created to complement the new, sleeker graphic look and capture the excitement and passion of sports fans the world over.
Need clip and link
World Fishing Network
World Fishing Network launched its first-ever brand redesign since going live in 2005, with a powerful new sound to match its viewers’ passion. Their theme is now a driving, raw rock performance created by Stephen Arnold Music, which used amped guitars, bass, and live drums to bolster World Fishing Network’s new look and feel. The new theme, which strives for authenticity, rawness, and strong rock and blues roots, is part of a brand update that underscores the network’s mission: delivering diverse and engaging content to fishing enthusiasts.
The Launch of Sam2 Media Artists
Sam2 Media Artists, a joint venture between Stephen Arnold Music and Gordon Smith Creative, launched. Sam2 Media Artists is a dynamic new one-stop shop that offers clients both media strategy and marketing services, providing broadcasters of all sizes with an innovative approach to marketing strategies, media planning and sonic branding.
Sam2 “Journey” Documentary Special
An amazing piece of American history will come to light for the first time when Black History Month arrives in February, 2015. That’s when local TV stations nationwide will have the opportunity to present “The Journey – 450 Years of the African-American Experience”, a fascinating new documentary special. Produced by Mummycat Productions and Sam2, a division of Stephen Arnold Music, “Journey” reveals the never-before-told true story about the role that free blacks played in the founding of St. Augustine, Florida, the oldest city in the United States. Interviews with experts and vivid imagery combine in “Journey” to explain how the first African Americans reached the new world long before the founding of Jamestown – not as slaves but as free men.
Working for The World Leader in Sonic Branding™ means I’m well versed in the Pavlovian effect music has on the human brain. Which is a fancy way of saying that as a mega sports fan, I know that when I hear this:
…I’m ready for some Football!
That, of course, is Sonic Branding: Being able to identify something – anything – based only on the music or notes associated with it.
And believe it or not, little 12 year old Mikey Finnegan, already a sports nut, also already knew what Sonic Branding was. So here are 5 examples from my childhood of how my favorite pastime – SPORTS! – intersected with my job of the past 10 years – MUSIC! And even way back in the mid-70’s, without grasping the importance of branded music, I was influenced by it…
ABC’s Wide World of Sports – Charles Fox’s classic music combined with announcer Jim McKay’s famous line “the Thrill of the Victory and the Agony of Defeat” left an indelible impression in my young mind. Whenever I heard the theme, I’d sprint to the TV room to catch the show open and probably a Muhammad Ali boxing match. This is also a great example of how music and other audio elements – like Jim McKay’s voice over – can work in tandem to reinforce a brand and a sonic brand.
ABC’s Monday Night Football – Fox also composed another outrageously popular sports theme of the 70’s, Monday Night Football. And who could forget Howard Cosell’s legendary voice backed by perhaps the most recognizable TV theme song of that era?
This Week In Baseball – As I grew older, I began turning to Basketball; but Baseball was the first sport I was fanatical about, and a show called This Week In Baseball was my all-time favorite. Again, the voice over – this time delivered by Mel Allen – worked perfectly to create the overall sonic brand…but it was this song by John Scott that signified my next hour was spoken for.
Olympics Theme Song – Officially titled”Bugler’s Dream and Olympic Fanfare Medley”, John Williams’ classic sports theme signified power, athleticism and crossed borders and countries.
Wimbledon Championships – This music screams 1970, but it also told me that the greatest tennis tournament was on TV.
As I write, we are in the midst of sports television glory: MLB’s World Series, mid-season NCAA/NFL (how bout them Cowboys!!!), and the start of the season for both the NHL and NBA. In fact this weekend all four will be on the tube at some point. And even if you’re in another room, you’ll know whether its baseball, football, basketball or hockey just by listening to the music. And THAT’S Sonic Branding.
We have a great new product from our Sam2 media division – a Black History Month Special with Sponsorship Opportunities.
“Journey” is a never before told true story about the role free blacks played in the founding of the first city in the United States.
For more information, please contact Gordon Smith at our Sam2 Atlanta office:
You can check out the Journey Overview, Promo Trailer and Linconville Segment on our microsite at: sam2.com/journey
Sonic Branding Leaders Update Their Long-Running Show Package with Dubstep, Dance, and Indie Rock-Style Arrangements
Updating one of the top daily entertainment shows on TV can be a daunting challenge. HLN’s long-running program “Showbiz Tonight” stayed with the sonic branding of Stephen Arnold Music for their makeover, turning once again to the original music creators that helped launch the show in 2005.
The composers at Stephen Arnold Music wrote five new arrangements to match up with a fresh graphics package and set for “Showbiz Tonight,” which is hosted by A.J. Hammer, from the network’s New York City studios. Built around the memorable four-note hook that Stephen Arnold Music first wrote for the show seven years ago, the bold new package incorporates a range of dubstep, dance, electronic and indie rock themes.
“A common thread of long-running daily entertainment shows is an unforgettable melodic theme,” Stephen Arnold, President of Stephen Arnold Music says. “A strong musical signature is essential to pop-culture based programs, and the lasting power of our sonic brand for ‘Showbiz Tonight’ reflects that. The new music package builds on the original hook, evolving it within modern styles to keep it catchy and current.”
Depending on the genre, Stephen Arnold Music employed everything from filtered loops and programmed beats, to live guitars and drums to drive the energetic new themes. In addition to the primary arrangements, Stephen Arnold Music also provided HLN with a large supply of long beds, short logo stingers, and other transitional elements. Culled from moments in the longer themes, the shorter elements sync up with the “Showbiz Tonight” sonic stamp, providing the show’s producers with a flexible toolkit to match their fast-moving graphics.
The “Showbiz Tonight” update was the latest in a long string of collaborations between Stephen Arnold Music and CNN/HLN. Other recent projects that the Dallas-based music company has created for the networks includes “Jane Velez-Mitchell,” “Dr. Drew,” and “Morning Express with Robin Meade.”
For Stephen Arnold Music, recharging the sound of “Showbiz Tonight” was a welcome opportunity to go deeper with the music they make.
“A project like this gives you the chance to explore all the different angles of a sonic brand,” Chad Cook, VP/Creative Director of Stephen Arnold Music says. “These new themes are a natural progression for an established show. They provide a fresh direction, while maintaining a familiar connection with its dedicated audience.”
Client: HLN/Showbiz Tonight
Project: “Showbiz Tonight” music package
Music: Stephen Arnold Music, Dallas
About Stephen Arnold Music
As a multiple Emmy, Addy and Promax Gold award-winning music production company, Stephen Arnold Music has over 20 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company’s Commanding Sonic Branding approach to music production and commitment to industry-leading service is at the core of its promise. For more information, please visit www.stephenarnoldmusic.com.