Golf Channel – “Playing Lessons”

CBS Sports – “Tim Brando Show”

HDNet – “kidScene”

To view more of our projects, visit our YouTube channel at youtube.com/stephenarnoldmusic

Here are a few fun clips, live from the session featuring the talented (and patient) singer Annagrey.

Be sure to check out the 2^nd clip- when figured out she had sung every letter in the alphabet!

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This Saturday night on PPV, boxing’s pound for pound best, Manny “Pacman” Pacquiao fights Juan Manual Marquez. This will be their third confrontation, the first ending in a draw and the second in a split decision. It’s another huge event for our client Top Rank Boxing, and we’re very excited to be a part of it.

Top Rank’s Creative Director Phil Smith wanted a “cinematic adventure piece”. Stephen and the production team worked off a creative brief that asked for a pounding, high-impact track that emphasized strings and percussion and led to a dramatic crescendo. The end product is the track we’ve named King of the Mountain.

The promo is currently being seen in 130 countries around the world, on networks like the BBC and SOLARtv, which is based in Pacquiao’s home country The Philippines. The spot also ran during all nationally televised NFL games this week, and on HBO and ESPN, among many other outlets.

And best of all, soon after the Pacquiao fight, we’ll be licensing the track as part of our library, The Vault.

Check it out:

The directive was to create a lively and playful soundtrack built on a driving pace that would underscore edited video and graphics.  Golf Channel wanted a strong, organic music logo to anchor the package, so we came up with a four-note hook.  The music incorporates acoustic guitars, a catchy bass line, drums, and some unexpected musical flourishes and sound textures.

The new music will be used for the show open, teases, and various IDs throughout the show, as well as for promotions.

Playing Lessons, hosted by Brandel Chamblee, features some of the world’s top touring professionals talking through a round of golf with celebrities from the world of sports and entertainment. During each episode, the pro discusses strategy, course management, shot selection and a variety of tips, as well as the featured celebrity’s career highlights. New episodes are airing on Tuesdays at 8 p.m. ET.

CNN will use the music in a range of shows and promotions during the week leading up to the commemoration, and a secondary, more sparse arrangement will play behind CNN’s live coverage of the unveiling of the 9/11 Memorial on Sunday, September 11.

In the creative process with the network, CNN requested that we compose music that carried a sense of dignity and remembrance. At the same time, the music had to fulfill more practical needs by effectively branding and unifying CNN’s weeklong coverage of the commemoration.

This assignment continues our longstanding relationship with CNN.  Still, this opportunity is unique.  Branded music is about making an appropriate emotional connection with the viewer.  The range and complexity of emotions surrounding 9/11 goes far beyond words.  We are very proud to take on the important and sensitive task of translating these emotions to music.

This music will support CNN programs during the week and through the September 11, 2011 coverage, including:

• Dr. Sanjay Gupta Reports: Terror in the Dust (Sept. 7 at 11 p.m. ET/8 p.m. PT and Sept 10 at 9 p.m. ET/6 p.m. PT)
• Beyond 9/11: Portraits of Resilience (Sept. 9 at 11 p.m. ET/8 pm PT and Sept. 10 at Sept 10 at 8 p.m. and 11 p.m. ET/PT)
• Footnotes of 9/11 (Sept. 11 at 8 p.m. ET/5 p.m. PT)
• Beyond Bravery: The Women of 9/11 (Sept. 11 at 9 p.m. ET/6 p.m. PT)

“Troubadour TX”

… is a 22 one hour episode television series following talented singer songwriters as they chase their dreams across the Lone Star State. Debuts all across America beginning September 22.

This is a clip from the Promax NYC “Marketing Genius” session this June showing the creative behind

WGNO-TV, New Orleans’ “God Bless Louisiana” campaign.

Given HLN’s sonic brand — which tends to feature a quick, upbeat pace — and Dr. Drew’s popularity with younger audiences, we went with a highly-charged, guitar-oriented theme that felt like a good fit not only for the host and his audience, but for HLN as well.

Let us know what you think. You can check it out here, or on HLN tonight at 9pm.

We had this idea. With so many stations dealing with reduced staffs and working within increasingly tight budgets, we wondered wouldn’t it be cool if we could create a fresh, no-hassle on-air look for the morning news — an increasingly valuable part of every station’s daily schedule.

Thus “It’s All About Early’ was born.

This is a video AND audio package designed to make local stations look and sound better immediately and affordably.

And it seems to have struck chord with many. In fact,  thanks to some amazing client feedback we’re heading back into the studio to cook up a second round with slightly edgier look and sound.

Stay tuned for that. In the meantime click here to check out our current “It’s All About Early” campaign.

Once again we were fortunate to work again with our friends at CNN HLN to develop a new high-energy theme and music package. This time their evening news program  “Prime News” looked to us to compose the third generation of the show’s memorable theme. We first developed a theme for “Prime News” in 2005, marking it with a punchy three-note mnemonic.

The latest theme and package of opens, bumps and transitional elements feeds off vibrant, fast-moving graphics that set the tone for “Prime News.” We created an equally active theme where vigorous sound design and driving drums/percussion propel the viewer directly towards the day’s top headlines.

This project comes on the heels of other sonic branding projects for CNN including “Inside Africa,” “I-Desk” and “Morning Express with Robin Meade.”

What’s next for us and CNN? Stay tuned…