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Archive for the ‘Sonic Branding’ Category

I love music, so working for a music company is a great thing. But for the blog,  I wanted to dig deep and explore the reasons why I love music. After some brief thought, I came up with a simple answer- I love it because it makes me feel good. Still, I wanted to learn [...]

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As we set out to create the sonic brand and music package for iconic international journalist Christiane Amanpour, we were given a handful of key words for creative direction: Elegant Authoritative Intellectual Classy Serious Not dark Not overly uplifting According to her Wikipedia entry, Amanpour “joined CNN in 1983 as an entry-level assistant” and “worked [...]

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