I love music, so working for a music company is a great thing. But for the blog, I wanted to dig deep and explore the reasons why I love music. After some brief thought, I came up with a simple answer- I love it because it makes me feel good. Still, I wanted to learn [...]
Archive for the ‘Sonic Branding’ Category
If you can’t have an apple a day…
Posted in Sonic Branding, Uncategorized on March 3, 2010 | 1 Comment »
Christiane Amanpour: The Soundtrack
Posted in Projects, Sonic Branding on November 3, 2009 | 2 Comments »
As we set out to create the sonic brand and music package for iconic international journalist Christiane Amanpour, we were given a handful of key words for creative direction: Elegant Authoritative Intellectual Classy Serious Not dark Not overly uplifting According to her Wikipedia entry, Amanpour “joined CNN in 1983 as an entry-level assistant” and “worked [...]