Stephen Arnold Music

The Most Heard, Least Known Composers In America

Category Archives: Sonic Branding

Vinyl – It’s not just for breakfast anymore.

The funeral for vinyl records was held thirty years ago, but something of a resurrection is under way and we here at Stephen Arnold Music know why. Nothing sounds like vinyl. An analog recording has a quality, a warmth and expansiveness, that digital just can’t equal. For those of you too young to remember what [...]

Are You Ready for Some Football Music?

Super Bowl XLVI is fast approaching. February 5th. 11 days away… That means 3 things: great football, million dollar ads and MUSIC. For us in Dallas, the Super Bowl is something of a mirage these days (even if it was at Jerry World last year). This wasn’t the case in the 90’s. The ‘Boys, led [...]

A Look Back at 2011

2011 was a big year for us here at Stephen Arnold Music.  We’d like to thank all our clients for giving us so many great projects to work on.  Here’s a quick look back at some of our favorites.  Enjoy! Golf Channel – “Playing Lessons” CBS Sports – “Tim Brando Show” HDNet – “kidScene” To [...]

Christmas Faves, Then and Now

The “Arts” always come out in full bloom at year’s end. We all have our favorite, iconic holiday book/film/play/TV show, maybe even a favorite toy, and last but not least, favorite Christmas song or carol. Since I was a kid, some of those iconic holiday classics have been replaced — a change made ever more [...]

Golf Channel – Playing Lessons

We had a lot of fun creating an upbeat sonic brand and music package for the new season of Golf Channel’s hit series Playing Lessons. Check it out: The directive was to create a lively and playful soundtrack built on a driving pace that would underscore edited video and graphics.  Golf Channel wanted a strong, [...]

promaxBDA NYC – Promax Gold Award – Best Music

  This is a clip from the Promax NYC “Marketing Genius” session this June showing the creative behind WGNO-TV, New Orleans’ “God Bless Louisiana” campaign.

The Origins of Sonic Branding

There’s nothing new about the sonic brand, it’s been going on for tens of thousands of years. Think about the rooster crowing, the thunder from the lightning. All these things are basically the foundation of what a sonic brand is: They evoke an emotional response when somebody hears it. What a sonic brand really does [...]

Aerial – Vintage Guitar Giveaway

update:  We have our winner!! Listen to Aerial, and leave a comment below for your chance to win a vintage Martin acoustic guitar. You can check out the actual guitar here (thanks, Stephen): Drawing to be held on Tuesday, May 17th 2011. click here for contest rules and eligibility requirements

Rocking with Dr. Drew

Our good friends at CNN HLN asked us to compose the theme for their newest show “Dr. Drew,” starring everyone’s favorite addiction specialist Dr. Drew Pinsky, best known for “Celebrity Rehab with Dr. Drew” and “Sober House” on VH1, as well as the national radio show “Loveline.” The show premieres tonight at 9pm est on [...]

Stephen And Chad Interviewed By Sports Video Group

On Tuesday of this week, Stephen and Chad were interviewed by Dan Daley of the Sports Video Group. In the 1987 film Broadcast News, real-life film-score composers Marc Shaiman and Glen Roven had a cameo as dorky musicians trying to pitch a new theme song for the network’s nightly news broadcast. They frantically introduce the parts [...]

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