Stephen Arnold Music

The Most Heard, Least Known Composers In America

Category Archives: Sonic Branding

Name That News Package – Guitar Giveaway!

Hey, you. Wanna win a guitar? We’ve got two chances for you to win!

Name That News Package

Based on Stevie Ray Vaughan’s favorite guitar, the SRV Strat is made for Texas Blues, with the same features as his “Number One”. Featuring three Texas Special single coil pickups, similar to the original 1959 pickups.

Straight from Stephen’s collection – a 15 year old, slightly abused 2000 Fender Artist Series Stevie Ray Vaughan Stratocaster could be all yours. To enter, just listen to the demo of our latest news music package, then leave a comment below suggesting a name for the package (serious suggestions only, please). We’ll print out all the comments and put them in our famous fishbowl.  We’ll then draw a comment at random, and that person wins the SRV guitar!

We’ll also choose our favorite suggestion for the package name, and whoever suggested it first will win this 2014 60th Anniversary American Fender Stratocaster.

To celebrate the 60th anniversary of the Strat, Fender did a 1 year limited run only in 2014 featuring a SPECIAL ANNIVERSARY NECK PLATE. A great tribute to a legendary instrument. Killer guitar. Killer sound.

So take a listen to the package, leave us a suggestion, and cross your fingers. With a little luck and a clever name, you could win both guitars!

*rules and regulations

What’s Printed Where – Free Sonic Branding LP

Free Vinyl LP

We here at SAM can’t resist having fun with music – in all its forms. Now we’re doing it again with the latest in our series of limited edition vinyl releases.

Behold our latest creation, “What’s Printed Where.”

What’s the deal?

Well, take a clear vinyl record that you can see through. Next, slip it into a transparent sleeve with a yellow image, then slide that sleeve into an album cover which is also clear, but with a blue image, and voila – it’s green!

You are now looking at a very cool LP fresh off the press from SAM – our 3rd generation sample reel – which isn’t really a reel but a vinyl record (hint: usually works best with a turntable.)

Thus our newest Stephen Arnold Music Vinyl is appropriately titled “What’s Printed Where,” since we never really knew what was going to be printed where.

The fun part is when you first receive your LP, you’ll notice the revamped image of our original sonically branded lady: a girl with a shaved head whom we have always internally referred to as “Mary.” Once again Mary is on our new vinyl, only now she’s green with red ear buds.

But once you pull the sleeve from the LP cover, it turns out our Mary is actually blue…but in fact on the sleeve she’s yellow. Confused? We are too! So let’s all roll with it – because if you reassemble the sleeve out of sequence, you may well see Mary in a totally different light (color, that is).

And as a special bonus, you’ll notice a credit card that we’ve slipped into the LP jacket and, depending on how rough the mail service was and where the card ends up inside the cover…. this card could be green, blue or yellow – until you pull it out and see it’s actually white.

And actually, it’s not a free credit card (sorry!) but a flash drive with all the music contained on the vinyl — for those of you that have retired your turntables. It’s music from our amazing partners we are privileged to work with like CNN, Golf Channel, CCTV China, ABC, ESPN, MSNBC, FOX Business, National Geographic Channel, Time Warner and over 300 local television stations.

Know what’s printed where now? If not, just listen: It’ll all make sense to your ears. And Kudos to Doug Rucker and his amazing team at Rucker and Co. in Dallas for creating something which is nothing short of creative genius.

To request your free LP just click on the email link below. It’s that easy!

Or give us a call at:

We look forward to hearing from you!

Introducing Waking Up My Day – Local Morning Image Campaign

We are excited to announce the release of “Waking Up My Day”, our new morning show image campaign: a fully produced, cost-effective marketing package for morning promotions sure to make an emotional connection with viewers.

Waking Up My Day - Stephen Arnold Music

The heart of this market exclusive campaign is a vibrant morning anthem, chock full of vocal hooks, energetic guitars and big beat. “Waking Up My Day” was created to help grow viewership and generate additional revenue during the crucial morning news slot.

Package Includes:

  • Fully-Produced Market Exclusive Image Package
  • Male and Female Vocal Versions
  • 60s/30s/15s/10s & IDs
  • Includes Donuts, Tags, and Instrumentals
  • Custom Lyrics/Vocals Available upon Request
  • Select Video Elements included. Exact video assets still in progress – Available April 10th

Check it out now at

Stephen Arnold Music Celebrates a Sweet-Sounding 2014 with Projects for CCTV International, Golf Channel Ryder Cup, Golf Films, ESPN Deportes, CNN and Much More

The Leaders in Sonic Branding Have Momentum Heading into 2015 with Diversifying Portfolio, Plus Successful Launch of Sam2 Media Artists

DALLAS – January 20, 2015: Stephen Arnold Music ( comes into 2015 with plenty of momentum, following a prolific year packed with high-profile projects and successful new business initiatives.

“The media and brand universe is evolving faster than ever,” says Stephen Arnold, President of Stephen Arnold Music. “Important developments in the way content is distributed and experienced are constantly presenting fresh challenges to creators. We’re providing an expanding range of solutions designed to keep our clients ahead of the curve, and memorably connected to their audience.”

Stephen Arnold Music 2014

View Recent Projects Here:

Highlights of 2014 include:

CCTV International
Stephen Arnold Music was tasked with creating a sonic brand and comprehensive music package that would be shared between the five CCTV International Channels – Arabic, English, French, Russian and Spanish — all while taking into account the individual channel regions, cultures, and target audiences. It proved to be a planet-spanning project as epically challenging as it was rewarding.

Golf Channel Ryder Cup
Golf is a sport of deep tradition, but the broadcasting of this historic pastime is experiencing big changes: Golf Channel broadcast the Friday matches of the 2014 Ryder Cup for its first-time ever live coverage of the event. The music that set the stage for this classic competition is evolving as well, driven by unforgettable new themes from Stephen Arnold Music.

Golf Films
Stephen Arnold Music created an iconic theme to brand “Golf Films” – original content, documentary films and programming created by Golf Channel. The piece features live orchestration and players from the Dallas and Fort Worth symphony orchestras.

ESPN Deportes – UEFA Euro
World excitement about championship soccer has never been more extreme, with tournaments across the globe drawing its largest viewing audiences yet. The reverence the sport inspires was perfectly encapsulated in a rivetingly different upfront for ESPN Deportes that was scored by The Vault, the Anti-Library from Stephen Arnold Music

CNN Tonight
A new addition to the CNN nightly lineup, “CNN Tonight,” launched with a complete music package from Stephen Arnold Music. The Leaders in Sonic Branding provided a strong, contemporary package for the program, which airs weeknights on CNN.

CNN International – World Sport
CNN International’s long-running flagship sports show, World Sport, needed an updated music theme to go with a new graphic look. Building on the sonic brand and package originally created by Stephen Arnold Music, a new show theme was created to complement the new, sleeker graphic look and capture the excitement and passion of sports fans the world over.
Need clip and link

World Fishing Network
World Fishing Network launched its first-ever brand redesign since going live in 2005, with a powerful new sound to match its viewers’ passion. Their theme is now a driving, raw rock performance created by Stephen Arnold Music, which used amped guitars, bass, and live drums to bolster World Fishing Network’s new look and feel. The new theme, which strives for authenticity, rawness, and strong rock and blues roots, is part of a brand update that underscores the network’s mission: delivering diverse and engaging content to fishing enthusiasts.

The Launch of Sam2 Media Artists
Sam2 Media Artists, a joint venture between Stephen Arnold Music and Gordon Smith Creative, launched. Sam2 Media Artists is a dynamic new one-stop shop that offers clients both media strategy and marketing services, providing broadcasters of all sizes with an innovative approach to marketing strategies, media planning and sonic branding.

Sam2 “Journey” Documentary Special
An amazing piece of American history will come to light for the first time when Black History Month arrives in February, 2015. That’s when local TV stations nationwide will have the opportunity to present “The Journey – 450 Years of the African-American Experience”, a fascinating new documentary special. Produced by Mummycat Productions and Sam2, a division of Stephen Arnold Music, “Journey” reveals the never-before-told true story about the role that free blacks played in the founding of St. Augustine, Florida, the oldest city in the United States. Interviews with experts and vivid imagery combine in “Journey” to explain how the first African Americans reached the new world long before the founding of Jamestown – not as slaves but as free men.


Promax Preview…..SAM style!

Happy Monday everyone!

It’s another gorgeous Spring day here in New York and, after lounging in Central Park most of the weekend, I’m so thankful that I won’t have to leave the city for this year’s PromaxDBA: The Conference!

Stephen, Chad, and Lyndsey will all be joining me in NYC for the June 10-12th conference. I moseyed over to the Hilton Midtown last week to check out the venue, and I think we’re going to have another great convergence of creative geniuses!  And, if you haven’t heard, Stephen and Chad will be giving conference-goers the inside scoop in a session featuring the rebrand and relaunch of CCTV China’s foreign language channels.  Stop by the Mercury Room on Thursday at 3:45. Hope everyone’s able to check it out! #WTFuture

Win this Tom Petty Signed Strat!!

Win this Tom Petty Signed Strat!!

And if local creative is your game, keep pushing until the end of May book on Wednesday! Then give us a shout if you’d like to meet up in Vegas! This year we’ll be taking over The Mirage the last week of June for the PromaxBDA Station Summit. And yes, the wrap party Thursday night is a go. Feel free to send us a note to make sure you’re on the invite list and get all the official details.

Whether we’re seeing you in Vegas or NYC be sure to stop by, say hello, and drop your business card in for our drawing for a Tom Petty signed Road Worn Fender Stratocaster!

On a personal note – is it inappropriate to take a baby to Vegas? Nah, didn’t think so. Baby Alanis will be joining us at the roulette table. That’s his game. #STATIONSUMMIT

Baby Alanis on a roll....

Baby Alanis on a roll….


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