Stephen Arnold Music

The Most Heard, Least Known Composers In America

Category Archives: Sonic Branding

Aerial – Vintage Guitar Giveaway

update:  We have our winner!! Listen to Aerial, and leave a comment below for your chance to win a vintage Martin acoustic guitar. You can check out the actual guitar here (thanks, Stephen): Drawing to be held on Tuesday, May 17th 2011. click here for contest rules and eligibility requirements

Rocking with Dr. Drew

Our good friends at CNN HLN asked us to compose the theme for their newest show “Dr. Drew,” starring everyone’s favorite addiction specialist Dr. Drew Pinsky, best known for “Celebrity Rehab with Dr. Drew” and “Sober House” on VH1, as well as the national radio show “Loveline.” The show premieres tonight at 9pm est on [...]

Stephen And Chad Interviewed By Sports Video Group

On Tuesday of this week, Stephen and Chad were interviewed by Dan Daley of the Sports Video Group. In the 1987 film Broadcast News, real-life film-score composers Marc Shaiman and Glen Roven had a cameo as dorky musicians trying to pitch a new theme song for the network’s nightly news broadcast. They frantically introduce the parts [...]

CNN HLN ‘Prime News’ — Behind The Music

Once again we were fortunate to work again with our friends at CNN HLN to develop a new high-energy theme and music package. This time their evening news program  “Prime News” looked to us to compose the third generation of the show’s memorable theme. We first developed a theme for “Prime News” in 2005, marking [...]

If you can’t have an apple a day…

I love music, so working for a music company is a great thing. But for the blog,  I wanted to dig deep and explore the reasons why I love music. After some brief thought, I came up with a simple answer- I love it because it makes me feel good. Still, I wanted to learn [...]

Christiane Amanpour: The Soundtrack

As we set out to create the sonic brand and music package for iconic international journalist Christiane Amanpour, we were given a handful of key words for creative direction: Elegant Authoritative Intellectual Classy Serious Not dark Not overly uplifting According to her Wikipedia entry, Amanpour “joined CNN in 1983 as an entry-level assistant” and “worked [...]

Looking back at the origins of sonic branding

Stephen Arnold, President of Stephen Arnold Music, is recognized as one of the world’s foremost experts in the use of sound and music to identify a company or a product – otherwise known as sonic branding. His company’s “Commanding Sonic Branding” approach has brought an unforgettable audio signature to some of the world’s top brands, [...]

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