Stephen Arnold Music

The Most Heard, Least Known Composers In America

Category Archives: Stories

Hello, Holiday Season!

I think it’s safe to say we are in holiday season mode. With Thanksgiving approaching next week, we are either giddy as a child or resentful as Scrooge. Thanksgiving has lost a bit of its historical meaning and has evolved into an eating holiday, right? It’s still a beautiful thing – family and food.

Just a reminder, if you are feeling a big nostalgic and want to add some historical data to your dinner conversation: according to Wiki, Thanksgiving became an official Federal holiday in 1863. President Lincoln proclaimed a national day of Thanksgiving and praise… And then there is the story of the first Thanksgiving, which we recreated every year in elementary school. I was always the Indian because of my darker completion…now that I think about it that was just wrong.

I am incredibly thankful I will be spending Thanksgiving with friends and family this year and very excited that my daughter will be coming in from Nashville. We’ll pick up annual traditions:

  • Pictionary
  • Eating
  • Mad Libs
  • Eating
  • Dancing
  • Eating
  • 4 a.m. Black Friday Shopping!
  • 10 a.m. nap

I wanted to tie music into this post, but Thanksgiving is not really a musical holiday. However, I did find this:

Our Stephen Arnold Music family wishes you and yours a beautiful Thanksgiving holiday.

NAB: Small Market Television Exchange…Everything but SMALL

My first ever SMTE conference, in San Antonio, Texas, was much bigger and better than I could’ve imagined! I mean—Small Market—it’s right up my alley being from a tiny little town in Arkansas. These guys really are the heart and soul of their towns. I remember what a big deal it was when the local news stations would come to our high school football games to get highlights for the 10pm news–Talk about some excited kids, doing everything they could to be on TV!

I had a blast manning the SAM exhibit. We definitely stood out—I mean we were giving away a vintage ’77 Takamine 12 String signed by James Taylor…HELLO! Can’t tell you how many people asked me if they could drop their entire stack of business cards in the ballot box!

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This year’s guitar giveaway turned out to be a pretty cool moment. David Praga, GM at KIMA in Pasco, WA was the card that I drew from the fishbowl. I immediately start cheering and congratulating him—grab the guitar off the stand—and happily hand it over to him. To my surprise, and every other person standing there for that matter—HE GAVE IT AWAY!!!! Yes, you read that correctly—HE GAVE IT AWAY. He handed this gorgeous, sought after guitar over to Bob Berry, his Station Manager. Bob was like a kid at Christmas! Beyond excited! He is a huge guitar junkie, and had come by our booth a few times just to admire it—always reminding me that it was going to be HIS guitar this year. And then low and behold—he got his wish. Such a cool moment to witness. There ARE some pretty great bosses out there, right? Loved it.

I met so many great people who, like me, love and appreciate their small towns. I am grateful to have met such passionate, hard-working people.

Can’t wait to build on these relationships made, and already looking forward to seeing them all next year!

Following My Passion

Coming from a country where oil refineries are the bread and butter of life, you wouldn’t be surprised to know that a music career doesn’t sound too appealing to the ears of some parents where I grew up.


That was kind of my case.


I was born and raised in a little town in the north part of Venezuela, on a little peninsula called Paraguana. There are three things you can find out there: beautiful beaches, perfect weather and oil refineries.


I always loved music and I started playing music at a young age and had several bands growing up. But, when it was time to go to college, I didn’t have too many options given the local industry; it was either be an Oil & Gas Engineer, or an Oil & Gas Engineer! I lost my dad at a young age and he was a Mechanical Engineer his whole life, despite never recieving a college degree in it…So I went to college and got a degree in Mechanical Engineering, I knew its what he would have wanted


After six months and a horrible experience working in oil refineries I decided to follow my passion: Music!  I came to the U.S. with $100 in my pocket and did not speak English. My best friend from high school was living here already, so I stayed with him; going to community college to learn English and working as a cashier to pay for my school. I went to Dallas Sound Lab, now called Media Tech.


After I finished I thought it was my time to shine.  But nobody called; no emails, nothing!! So, Plan B… wait, there wasn’t a Plan B.


Finally I got an interview in Austin, to work in a Recording Studio there. The interview never happened, even though I sat in their lobby waiting for 4 hours AND after driving 3 hours to get there.


On my way back home I got a call from somebody I had never heard of. I never sent my resume to him, but some how he found me…his name is Stephen Arnold, from Stephen Arnold Music.


I remember that conversation like it was yesterday. Stephen said, “ I would like to bring you in for an interview for a paid internship.” … pause… I thought was a friend of mine making fun of me. I said, “look man, this is not funny, my day is a mess, don’t joke with me right now”… pause… Stephen: “I would like to bring you in for an interview for a paid internship”… pause.. me: “holy crap! So sorry man, sure I will be there!”   Wow, I was speechless.


11 years later I still work for Stephen as a Senior Audio Editor and Sound Designer in the Creative Services Department. I have been learning from the best, because I want to be the best. Working at SAM has been a unique experience, learning so much more about the music business than I had ever even dreamt about. The quality of musicians I have the privilege to work with every day and the amazing writers, producers and engineers help me to grow professionally.


Learning the creative process of making music at SAM is such a unique thing, the way we walk step by step with the client to get to know exactly what they have in their mind is just amazing. Following my passion has taken me for a nice ride, and I am still learning. I’ve been doing Sound Design, Mixing, Recording, also I have the chance to do Live Sound and even working on Movie Sets as a freelancer. And of course I still get a band together when I can…. Gonzo City may have played its last gig in Ft Worth, but here’s a picture of the guys!


I guess the phrase “Follow Your Passion” worked perfect for me. A wise man told me once, “Find what you love to do and then find the way to get paid doing it”. Music is such of big part of everything, and learning how to be good at it has opened a lot of doors in my career; and it is because of working at a place like SAM that I am where I am in my professional career.


The Non Musician – There is a Place for you in the Music Business!

Often, when you meet someone new, one of the first questions they ask is, “What do you do?”  Which always means, “What do you do for a living?”  I reply that I rep Stephen Arnold Music and explain that we produce original music for broadcast and cable networks, along with creating branded music packages for local television stations.  With excitement and intrigue, they ask, “Oh, you’re a musician?”  I anticipate the big let down when I’m forced to respond in the negative.   “Well, do you play an instrument?”  Again, my less than thrilling answer: “No.”

Yes, I work for a music company, but I do not have a musical bone in my body.  I tried picking up the guitar, but my fingers are really not long enough or strong enough.  I tried playing the piano; again, it’s helpful to have longer digits.  I played the flute in elementary school, but there was just too much spitting – ewww, gross.  I suppose if Stephen was in need of a tambourine player, I could keep a gypsy beat . . . or if he needed a cow-bellist, I’d be happy to volunteer.

I’ve been with Stephen Arnold Music for 10 years, and I still stand in awe of the talent and brilliance that surrounds me. Music moves us; it motivates us to do something – dance, sing, cry, or run into the room to catch a newscast – because we recognize the music. So I am proud to say, I am part of the music industry, even though I have no musical talent.

I was talking to Pat Beard from WCTI about this very subject, and he so eloquently stated, “Every great musician needs someone awesome to support them, and that person is you.”  I like that!

So next time someone asks me what I do I just might say, “I am an awesome support person for some great musicians!”


Our talented SAM staff and their instruments:

Stephen: Guitar, piano, mandolin, banjo, ukulele, harp guitar

Chad: Piano, keyboards

Whitney: Guitar, banjo, mandolin, ukulele, piano

Noelle: French horn, mellophone, trumpet

Alice: Awesome support person

Michael: Violin, guitar (novice- with 4 songs under his belt!)

Clay: Saxophone, bass guitar, piano, guitar, and vocals AND flute, clarinet, French horn, trumpet, and tuba

Tinley: Awesome support person

Jesus: Guitar, bass guitar, congas and bongos, drums, keyboard

Lyndsey: Awesome support person

Katherine: Awesome support person

Paul: Keyboards



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Promax Preview…..SAM style!

Happy Monday everyone!

It’s another gorgeous Spring day here in New York and, after lounging in Central Park most of the weekend, I’m so thankful that I won’t have to leave the city for this year’s PromaxDBA: The Conference!

Stephen, Chad, and Lyndsey will all be joining me in NYC for the June 10-12th conference. I moseyed over to the Hilton Midtown last week to check out the venue, and I think we’re going to have another great convergence of creative geniuses!  And, if you haven’t heard, Stephen and Chad will be giving conference-goers the inside scoop in a session featuring the rebrand and relaunch of CCTV China’s foreign language channels.  Stop by the Mercury Room on Thursday at 3:45. Hope everyone’s able to check it out! #WTFuture

Win this Tom Petty Signed Strat!!

Win this Tom Petty Signed Strat!!

And if local creative is your game, keep pushing until the end of May book on Wednesday! Then give us a shout if you’d like to meet up in Vegas! This year we’ll be taking over The Mirage the last week of June for the PromaxBDA Station Summit. And yes, the wrap party Thursday night is a go. Feel free to send us a note to make sure you’re on the invite list and get all the official details.

Whether we’re seeing you in Vegas or NYC be sure to stop by, say hello, and drop your business card in for our drawing for a Tom Petty signed Road Worn Fender Stratocaster!

On a personal note – is it inappropriate to take a baby to Vegas? Nah, didn’t think so. Baby Alanis will be joining us at the roulette table. That’s his game. #STATIONSUMMIT

Baby Alanis on a roll....

Baby Alanis on a roll….

Record Store Day!!!

2 weeks ago tomorrow, on Saturday April 19th, Jack White took to the stage in the Blue Room – an intimate venue attached to his Third Man Records store – and proceeded to crank out two tunes and record them straight to acetate. “The World’s Fastest Record” was tracked, pressed and sold in 3 hours, 22 minutes and 21 seconds.

At roughly the same time in my own neighborhood here in Dallas, – a few hours after doors opened at dawn to a line snaking around the building – several local bands took to the stage at Good Records on Lower Greenville, while patrons scoured the record bins and food trucks waited outside.   What was the occasion?  Record Store Day of course!


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Since 2007, Record Store Day has been held to promote the independent record store – which ironically are the only record stores left!  The days of Virgin Megastores, Tower Records, and even smaller chains like Peaches are all defunct.   My first experience of Record Store Day was in 2011 at Rough Trade, just off of Portobello Road in London where I was living at the time – I snagged a numbered copy of Gorillaz “The Fall” (written entirely on an iPad during a 2010 US tour)

Working here at Stephen Arnold Music, we’re all audiophiles and are constantly fielding requests for mp3 versions of songs and the overall devaluation of music.  And the idea that artists are timing the release of new material or packaging specialty releases in small batches – and specifically targeting Vinyl / LPs / 45’s as a delivery platform is incredibly refreshing!

I personally still remember finding my folks’ old Technics SL-D2 and an original copy of Led Zeppelin II…. for a 9 year old it was a musical awakening and truly blew my mind.

So here’s my advice to you:  Take out your white earbuds, pause that compressed Apple m4a audio file, and take time out of your busy schedule next April to check out next year’s Record Store Day.  There’s something for everyone – this year’s Record Store Day releases ranged from Gram Parsons to The Ramones to Public Enemy to Haim.  And remember to play it loud!

Find out more here:


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Spotlight On SAM……..Chad Cook

Hey Everyone!

Throughout the year we’ll be highlighting some individuals here at Stephen Arnold Music.  The names and faces behind the music!  As you can imagine, it’s not just late night recording sessions and high profile clients… there’s blood, sweat, and tears that go into every part of our company – from our awesome sales team chasing down leads, to our admin folks answering the phones and drawing up contracts.  Everyone’s got their own story, so we recently sat down with our Creative Director, Chad Cook.  We asked him a few questions, and he was happy enough to let us know.

Our Creative Director Mixing It up!

Our Creative Director Mixing It up!

 What was the first album you bought or remember listening to?

I was obsessed with vinyl records as a toddler and child.  I called them “goo-gahs”.  I had many 45s and full sized records and would take them everywhere with me, including the bathtub, pool, etc.  Needless to say, many of them were not in the greatest of shape when I would try to play them.  I’m told I was writing little songs and melodies on my toy piano from the time I could stand up.  My favorite music and bands at a young age were The Beatles, Donovan, The Monkeys, Elton John, Paul McCartney and Wings, and ELO.  The earliest albums that I remember playing over and over were The Beatles Sgt. Pepper’s and Magical Mystery Tour, Elton John’s Goodbye Yellow Brick Road, and Donovan’s Barabajagal.  I remember being particularly infatuated with Donovan’s song “Atlantis” and The Beatles’ “A Day In The Life”.  A 45 single I remember playing over and over when I was very young was “Put The Lime In The Coconut” by Harry Nilsson.  Some trivia – I met and shook Paul McCartney’s hand in NYC a few years ago.  But that tale is for another time.

 What was your first musical instrument?

Pipe OrganMy first true musical instrument was a black Steinway baby grand piano when I was 9 years old (I still have it).  I took piano lessons for many years, but spent most of my time writing my own songs and was never really interested in playing songs I did not write myself.  Also, my father and uncle donated a pipe organ to our church when I was 8 years old.  The church was near our house, so they would let me come in and play when it was unoccupied.  I thought that was the coolest thing ever and remember many days after school experimenting and playing with that organ.




Today you produce branded music packages for some of the biggest networks in the world. How did you first learn to write / produce or learn music production?

Home Studio - 1987Keyboards and programming songs became a reality when I was in high school in the 1980s, and my passion became writing songs with MIDI and collecting keyboards and sound modules so I could create and produce songs from start to finish.  That led to purchasing 4 and 8 track tape recorders, a mixer, and some microphones so I could record vocals and harmonies.  The first computer I used to program MIDI was an Apple IIe with 128k of memory.  The program I used was called “Texture” and would only allow you to program 8 tracks of MIDI.  Back then, most keyboards were not “multi-timbral” so you only had one or two sounds coming out of each keyboard.  So I literally had around 7-8 keyboards, each being triggered to play an assigned sound through MIDI.  My original collection of keyboards included an Emulator 2 HD, Mirage sampler, Casio CZ1, Korg DW8000, Casio RZ1 drum machine, Roland D-10, Ensoniq ESQ1, and an Oberheim OB-8.

As time went on, multi-timbral sound modules became available so there was no need to have so many actual keyboards to generate all those sounds.  But those days were great because each keyboard had a distinct sound to it, so you would spend time on each instrument finding or programming each sound you needed for each part of the song.  And in the case of the samplers, often creating your own sounds by sampling directly into microphones and then manipulating the sounds with various filters and oscillators.  The most elaborate and powerful tool at the time was my Emulator 2HD which you have all seen in the movie “Ferris Bueller’s Day Off”.  It was a very high-end sampler and allowed for getting very creative with my own sounds.  At that time, new wave bands like Depeche Mode, OMD, Tears For Fears, New Order, and The Eurythmics were using the Emulator samplers as a big part of their sound.

Did you ever have a band or perform live?

I formed a band called “New Life” when I was a junior in high school, as I wanted to be able to play some of my songs live.  We played at some clubs in Dallas and at some high school parties and functions.  I had a bass player, guitar player, and a keyboardist.  I would have to bring all of my keyboards and my computer in order to play all the parts that were not being played live (and there were many parts not being played live).  I would set-up each song on the computer with an intro click track and then the band would play their parts as I would perform the vocals.

How’d the gigs go?

I never really liked playing live very much as it was such a hassle to get everything set-up and haul so much equipment around.  I found that what I really liked was the creative process in the studio.  To create something out of nothing, enjoy the moment you finish it, and then move onto the next idea and creation.  I’ve never been one to linger.  It’s go, go, go – onto the next.


Guess we have to ask you what your favorite color is and what you do when you’re not here at the studio!

My favorite colors are blue and green, so it’s no wonder I love nature and the outdoors – biking, camping, hiking, canoeing, kayaking, fishing, boating, and skiing.  I love traveling and experiencing new cultures, countries, people, art, and cuisines.  I’m a huge sports fan and, in particular, like football, basketball, and hockey – my favorite teams are all from Dallas, so of course the Dallas Cowboys and Dallas Mavericks. I love to read, educate myself, and grow as a person.  I love the mountains, but if I had to choose, I would choose the beach, as nothing soothes my spirit more than the ocean.  I am passionate about wine and the art and history of it in different cultures and regions.  I live in McKinney, TX with my wife Michelle and son Keegan.  I love my family, and nothing means more to me.  We live near the wonderful, historic town square and close to the Stephen Arnold Music studios, so life is good.  I’ve enjoyed carrying on my passion of creating and producing music and ideas with Stephen and our great team here at Stephen Arnold Music for over 20 years now and look forward to many more.  There is nothing better than waking up each day knowing that the next project will bring, yet again, the challenge of creating something out of nothing.

Chad with Stephen on the Great Wall Of China (producing a project for CCTV China)

Chad with Stephen on the Great Wall Of China (producing a project for CCTV China)

Music as a language – Victor Wooten & Little Kids Rock

For the past few years Stephen Arnold Music has worked closely with an inspirational organization that has grown close to our heart: Little Kids Rock.

This innovative nonprofit transforms the lives of children by restoring and revitalizing music education in disadvantaged public schools all over the United States.

A bit of background: today millions of American children receive little to no music in their school curriculum. Major budget cuts continue to force school music programs to close, particularly in schools serving low-income communities.

Little Kids Rock partners with public school districts, training teachers with a groundbreaking curriculum. The nonprofit also donates all of the instruments and resources necessary to run the schools’ music programs.

Last Saturday, March 1st, I had a rare opportunity to sit in on one of the Little Kids Rock eight hour training workshops for instructors as they initiated the launching of 60 Dallas Independent School District schools.

That’s right, not six or 16 but 60 DISD schools. For a guy who grew up in Dallas, I can’t tell you how proud that makes me.

It was time consuming, painstaking work lead by Little Kids Rock founder David Wish and music director Scott Burstein. The pair led 25-plus DISD teachers (all of whom graciously donate their time) through a marvelous process on how to teach the curriculum.  The seminar included everything from holding a guitar and a pick to tuning an instrument, to warm up exercises and learning songs (with “one-finger chords”) all the way through songwriting techniques.

Can you imagine the delight of seeing a second or third grader write and perform his or her song?  The one-finger chord process was simply amazing: the very idea of playing The Beatles’ classic “Eleanor Rigby” with just one finger was unforgettable.

Since founded 12 years ago, Little Kids Rock has taught more than 120,000 schoolchildren to play guitar, piano, bass and drums. Currently, there are chapters in 25 cities with over 1,200 dedicated teachers at the helm.

But if you think the best part is the music, the lessons, or even the songs they learn to play, think again. It’s the fact that children with arts instruction are three-times more likely to continue their education and even earn a degree.

This program also gives schoolchildren something to look forward to. It provides confidence and, most importantly, teaches kids how to express themselves, literally transforming their lives. Simply, music is the vehicle that can make a significant difference in their lives.

One of the first things Little Kids Rock does in workshops is to show a video clip of renowned bassist Victor Wooten, a five-time Grammy Award winner who plays with Béla Fleck and the Flecktones. In Music as a Language Wooten makes the case for learning music in the same way as we learned our first language, calling for a more natural, less academic approach. He makes the point that, as babies, we weren’t taught our first language or corrected when we made a mistake. We didn’t have to write out our ABCs (read music) before we talked (played music).  We didn’t even know we were beginners and got to ‘jam’ with people much better than us. Wooten draws on his own musical education as an example of how taking this approach can deliver great results.

It’s a powerful message, and to hear it from one of the world’s best players is even more inspiring.

I’d been at the workshop since 9 a.m. and at about 4 p.m. I was exhausted, but energized. But that’s when the real fun began. Little Kids Rock brought four or five students from DISD schools to perform. A pair of guitars, a bass, drums and a singer, all playing original compositions they had learned and perfected through the program. Before Little Kids Rock, not one of these musicians had ever so much as picked up an instrument. It was truly inspirational!

For years when people would ask me, “What comes first, the words or the music?”

I’d always say, “The deadline.”

After the Little Kids Rock workshop in Dallas, I think I’ll modify my stock answer. What comes first, the words or the music?

The kids!

(For more information on Little Kids Rock click here)

Would you work for free? Pro Sports vs Pro Music

Would Peyton Manning or Richard Sherman play football during intermission of a Bruno Mars concert for free?

Because that’s exactly what  Bruno did at their game a couple of weeks ago…

Bruno Mars is at the top of his game.

Bruno Mars and teh Chili Pppes perform at the Super Bowl

His second album, Unorthodox Jukebox, is at the top of the charts (as was his first).

In just three years, five of his songs have reached number one….

Forbes ranked him number one on their 30 under 30 list last year, and Time Magazine named him one of the top 100 most influential people…in the world!

Yet he was paid zilch for his performance that day, in front of 82,000 plus fans!

Granted, it was the Super Bowl, perhaps the most popular sporting event on the planet….but nothing?

I think an argument could be made that Mars is as skilled at his craft as any pro athlete is at theirs…

So it made me think:

The NBA…would Lebron James or Kevin Durant work (b/c that what Mars did – worked) for 30 minutes, for free, at a Justin Timberlake show?

MLB…would Derek Jeter or David Ortiz do a freebie at a Cold Play concert?

The NFL claims exposure was his payment, but does Bruno Mars need the exposure?

If we decided that exposure for one of our singer/songwriters was payment enough because of the popularity of a prime time show, a lawsuit would surely ensue.

Mars seemed to be okay with it, as was Anthony Kiedis and his crew, because of the once in a lifetime opportunity.

What do you think?

Christmas CD Benefitting Little Kids Rock!!

Stephen Arnold with some of the “little kid rockers” at an LKR benefit showcase - Two Old Hippies Guitar Shop in Nashville.

Stephen Arnold with some of the “little kid rockers” at an LKR benefit showcase – Two Old Hippies Guitar Shop in Nashville.

Little Kids receiving guitars at a workshop in Chicacgo.

Little Kids receiving guitars at a workshop in Chicago.

Seasons Greetings, Everyone!

The holidays are here, and this year has a special meaning. I’d like to invite you to help us raise awareness for a great little cause with a very big heart.

It’s Little Kids Rock, a fantastic nonprofit dedicated to revitalizing music education in America. With your help, Little Kids Rock provides free instruments and music lessons to underserved public school kids, coast-to-coast.

Last year we produced a special CD called The Six Strings of Christmas, an album of holiday arrangements performed by our family of studio musicians — those great players we work with every day. They donated their services, and we all donated our time to make it happen, resulting in a collection of 16 great acoustic yuletide classics all played on a six-string… well, with a few 4, 8, and 12 strings thrown in just for fun.

Thanks to the generosity of clients and friends like you, we were able to give $3,000 to Little Kids Rock.

We’re at it again this year, and here’s the best part: just like last year…100% of each $9.99 CD purchase goes directly to Little Kids Rock.

Purchase your copy of The Six Strings Of Christmas here with all proceeds benefitting Little Kids Rock

One of my favorite videos is watching the faces of these kids as they each receive a guitar at this Little Kids Rock workshop.

You can click here to learn more about Little Kids Rock and listen to The Six Strings of Christmas CD by clicking here.


Thank you so much for you help. Happy Holidays, and thanks for helping Little Kids Rock!


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