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What’s new from The World Leader in Sonic Branding

Our team at SAM was busy in 2023 with exciting projects for sports, news, commercials, trailer music and more. Hey, we even created our own SAM hero video via generative AI! Here’s a rundown of some recent projects: Seattle Seahawks Seattle Seahawks Broadcasting reached out to SAM to create a distinct sonic brand and iconic theme for their television and radio game broadcasts, promotions, and marketing content. The theme needed […]

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Programming Everywhere Guitar Giveaway

It’s Programming Everywhere at NAB 2024, and a Highway Guitar Giveaway!

We’re excited to be an official sponsor again of TVNewsCheck’s Programming Everywhere Conference which is part of the 2024 NAB Show in Las Vegas. The Programming Everywhere Conference is an all day event and will reside at the Encore Hotel, Beethoven Ballroom, on Sunday, April 14th. Our guitar giveaway is at 3 p.m. during the Networking Break. We hope to see you there. Programming Everywhere is about keeping a keen […]

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Music for Brands: Why it’s better to create your own sonic identity

Amidst licensing and royalty battles over popular music, brands can more efficiently reach audiences by taking control of their sonic image. A dispute over royalties between music publishers and social media platforms is currently making headlines worldwide. Songs by some of the best loved artists are being scrubbed from social platforms because licensing agreements for their music were not renewed. Thousands of popular videos are being pulled down or put […]

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Stephen Arnold Music (SAM) Creates the Immersive Cyberpunk Sound of ATL 2023

DALLAS—February 26, 2024— Stephen Arnold Music (SAM), The World Leader In Sonic Branding®, recently joined Attractions Technology Lab (ATL) for an immersive dive into the latest innovations in themed entertainment. SAM was one of nearly two dozen creative, design and engineering agencies who together created an immersive cyberpunk world—including a full-scale dark ride—at the annual event, offering a glimpse into the future of rides and attractions. ATL is a week-long, […]

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Stephen Arnold Music (SAM) Adds Licensing Pros Jeff Ryan and Kevin Richards

DALLAS—February 13, 2024—Stephen Arnold Music (SAM), The World Leader In Sonic Branding®, has added two highly regarded music industry veterans to its licensing team. Jeff Ryan joins the sonic branding agency as Director of Music Licensing, while Kevin Richards assumes the role of Director of Creative Licensing. They will report to Noelle Fowler, VP of Licensing and Sales. Jeff Ryan, Director of Music Licensing Kevin Richards, Director of Creative Licensing […]

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Jingles: The Original Sonic Branding

Love them or hate them, you can’t forget a catchy jingle. Commercial jingles are purposefully designed to get your attention, and they have served as a huge building block for the sonic branding industry. Here we discuss where they came from, how they helped launch sonic branding, and we showcase some of the top jingles of all time. Where did jingles come from? In a previous article about sonic logos […]

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Bacardi & Vans: Featured Projects from The Vault

BACARDÍ – Raising Spirits BACARDÍ was in search of a haunting musical score to support its national Halloween ad campaign, “Raising Spirits: Chapter 2, Blood Moon.” The SAM creative team selected a fitting track from The Vault production music library balancing a chilling vibe with the bold, iconic feel of the BACARDÍ brand.

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Will today’s music be remembered?

Insights on music consumption habits, memory, and what it means for the world of sonic branding — Thinking about today’s music in the context of greats such as The Beatles, Aretha Franklin, and David Bowie begs the question, will today’s music be remembered? After all, we have access to more media than at any other point in history. The sheer volume would seem to lessen our ability for recall years […]

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Tune up Your Image – Guitar Giveaway!

UPDATE: We have our winner! Watch the drawing here » Check out Stephen Arnold Music’s latest, infectious station image campaign themes — and you could win this incredible guitar at the same time! This Sonic Blue Fender Stratocaster is perfectly matched to reflect your station’s sonic branding goals. To enter, just watch the promos and enter a comment. This beautiful Vintera Series Stratocaster with gig bag is a player’s delight, and […]

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