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Byte Me!

As the most left-brained musician I know (and the most right-brained tech head), I’ve always approached music like a math problem and computer programming like songwriting.  It may seem a little odd, but for some reason it’s always worked for me.  So it’s only natural that here at SAM I’ve become the de facto IT department.  While it may not appear to be the most creative outlet, you’d be surprised.  Be it Flash programming or database design, I’m always having to come up with some new way to do something.  Sometimes, though, I miss just playing music.

So the other day when my workstation simply refused to boot and I had to begin the arduous task of reinstalling the OS & all my apps, restoring all my data from backup, and recreating all my preferences, I began to lament my inability to contribute anything musically to the company for the next day and a half.  During one of the many progress bar purgatories of the day, I picked up this month’s issue of Electronic Musician, and lo and behold, there was this article by renowned producer/engineer Nathaniel Kunkel:

Okay, it’s happened. Knowing about network protocols and their implementations is now as important as mic placement. “Crazy fool!” you say. Not this time, not this time.

My TC Electronic System 6000 will only run on a 192.168.1.x subnet. My Drobo hard drive connects with iSCSI to the second port on the Mac Pro tower, and I am running that network without any DHCP leasing. I need to forward UDP Ports 6000 through 6002 and TCP Ports 80 and 5222 to the machine that hosts my Source-Live broadcast. My Aviom uses a form of POE, and I regularly run my computer remotely from mastering sessions to print and deliver file changes to myself while I’m more than 100 miles away.

Does that sound much like dialing in a guitar tone on a Fairchild or getting a slamming drum sound? Not to me either, but without knowing how to do that other stuff, my sessions might not ever get off the ground in the first place. And I think we can all agree that some of the first luxuries to go during these hard times are unlimited tech visits . . .

And it suddenly dawned on me:  I’m not alone in the world!  Every engineer, musician & producer in today’s music industry has to deal with tech issues all the time now.  In order to be creative today you have to know more about computers than a top-level programmer knew twenty years ago.  And the amazing thing is, it just kind of . . . happened.  As computer technology has advanced, so has its usefulness to the music industry.  And the industry has just soaked it up.  Twenty years ago, a 1GB hard drive cost several thousand dollars, was the approximate size of a Yugo, and there was really no way to use it for creating music.

1GB Hard Drive

Yes, that's a 4GB SD card in that dude's hand.

Two months ago, I bought 4.5 TB (or 4500 GB !!!) of hard drive space on three hard drives, spent around three hundred bucks, and filled up half of it with BWAV files in a little under four hours.

The times, they are a’changin’, indeed.

So the next time you find yourself in IT Hell, do what I do:  When that seemingly-without-progress progress bar comes up, place your mouse over it as a marker, run to the nearest guitar, and strum a few chords.  When you come back, it may just be done . . . and you’ll definitely feel better.

To my surprise last month, Stephen Arnold Music was treated to a half day at the State Fair of Texas. We enjoyed fried food, expensive cheap beer, bumper cars and adrenaline-pumping thrill rides, all of which made for a great team building experience. It was pretty much all of us, from Stephen on down to the intern kid, Noah.

SAM at the Fair

Stephen Arnold Music, Fair Day 2009

It was mad dash to see who could eat the worst fried food (hmm.. Fried Snickers, Fried Honey Buns, Fried Oreos, but the worst has to be Fried Butter – only in Texas!), win the most door prizes, or find the strangest gadgets known to man, my favorite being a rattlesnake lamp, something every mom, girlfriend or wife should get for Valentine’s Day.

SAM got the big idea we should do the Sky Coaster ride. We saw it from a distance. Let’s see – dangling two hundred feet in the air from a cable for twenty seconds before pulling the ripcord and falling back to the earth at 70 miles per hour, you say?  Count me in!  (Remember, I grew up in backwoods Jacksboro, TX, where wild Russian boars chased me on the way to school. But that’s another blog for another time…)

SAM on the Sky Coaster

Is it a bird? Is it a plane? It's Stephen Arnold Music!

I never said we were the brightest company at the Fair nor the funniest. You ride in teams of three, so Wheeler, Andy and I were first up, followed by the late great Joe Faulkner, Noah the intern kid (who had no choice), and Clay “I can program any computer” Lorance.

Andy is like nine feet tall so he rode in the middle, which meant either Wheeler or I would pull the ripcord. After a grueling fifteen round game of “Paper, Rock, Scissors,” I won and grabbed hold. Then up up up to the top we went and hung and waited until I pulled the rip chord, then down we came.  Andy turned 15 shaded shades of red, and although he is bald by choice, he lost any ability to grow his hair at the moment I pulled the ripcord. Wheeler was probably the most laid back of the bunch, and as tough as I tried to sound on the ground, I screamed all the way down.

Joe, Noah and Clay were next. Clay was smiling from ear to ear and Noah just acted as if he did this every day before getting out of bed, but never have I heard such screams of terror or cries for mercy as I heard from Joe that day. Except for maybe when he and Chad duke it out at the office. Speaking of, where was Chad during all of this?  He couldn’t even bring himself to watch. He was not only on the ground still, but he probably sat in a stall in the men’s room the whole time. At least Stephen, Kim and Corrie stayed to watch the whole crazy scene unfold, laughing good and hard at how ridiculous everyone looked flying by at 70mph.

You can see yourself – the creative team made a little video montage out of the two groups that took on the Sky Coaster. Check it out:

Fair_Day_2009

Fair_Day_2009

This movie requires Adobe Flash for playback.

Much came from all of this –  a great story, an adrenaline rush that we talked about for another hour and the sudden feeling that the six of us ruled the world.  Let me add that Wheeler and I ruled the world a little longer that day because we also took on the Sky Arm coaster – another towering ride that is completely insane.

So what did we all learn? To get rid of Chad, ride the craziest ride you can. Actually, ride pretty much any ride. Then look in the bathroom stall afterward.

And of course, we learned that a half-day off with your co-workers can be time well spent – our team really had the chance to bond.

As we set out to create the sonic brand and music package for iconic international journalist Christiane Amanpour, we were given a handful of key words for creative direction:

Elegant

Authoritative

Intellectual

Classy

Serious

Not dark

Not overly uplifting

According to her Wikipedia entry, Amanpour “joined CNN in 1983 as an entry-level assistant” and “worked her way up to an international correspondent in 1990. Her first major assignment was the Gulf War, and she has since covered wars, famine, genocide and natural disasters around the globe,” including “interviews with world leaders from the Middle East to Europe to Africa and beyond.”

Amanpour is among the most recognizable talents in CNN’s worldwide family. Obviously, our challenge was to develop a strong aural signature that fit her personality and appealed to her broad international audience.

The theme needed to be distinctive and authoritative, but also have a feminine quality to it. Not the easiest combination – but when we started creating several arrangements and music signatures, we used a blend of piano, strong percussion, and sweeping strings. We felt these maintained her sense of elegance, dignity and intellectual appeal, all essential qualities we wanted to weave into the music.

One particular theme, an imposing 4-note signature, was quickly singled out from the others as a front runner. The producers played it for Christiane, who really liked it – but she suggested the last note of the signature rise instead of fall.  It turned out to be a very nice touch… In fact it was the finishing one. Now every time you hear her theme, you hear that last note soar.

With the primary theme and 4-note signature approved, it was a matter of doing a variety of arrangements for content and topics in the show (i.e. serious, somber, uplifting, energetic etc).

Like most everything we brand, the instruments were played by members of the Dallas and Fort Worth Symphony Orchestras, including violins, violas, celli, French horns, and piano. I think the richness and depth live players add is especially clear in this piece. We’ve learned you can’t get that warmth by programming it.

So we hope you enjoy it as much as we all did – we felt the package and theme fit her personality well, with a regal blend of expectation and emotion.  As always, and most importantly, we had a lot of fun with this one!

http://www.stephenarnoldmusic.com/amanpour/

And The Winners Are . . .

Well, we got a great response for the iNews giveaway.  Thanks to everyone for participating.  And special thanks for all the kind remarks about the music!  We’re really proud of this new package, and we’re so happy to see that it resonates out there in the real world.

So without further delay, congratulations to:

Dave Medley of WLEX-TV  –   iPhone

Eric Christiansen of Film Garden TV   —   Laptop PC

Greg Suchanek of WHAG-TV   —   HDTV

Update: And the winners are . . .

To celebrate the release of our new syndicated news package “iNews”, we’ve decided to do another giveaway. This one is a little different, though.

As you may know, in the past we’ve given away some guitars. Considering the cross-platform nature of this new package, we’ve decided to go a slightly different direction this time. How does this strike you: an iPhone, a notebook computer, and an LCD HDTV!

Simply leave a comment below to enter the drawing. We’ll draw three names; the first will win the iPhone, the second gets the laptop, and the third name will take home the TV.

Click here for contest rules. Some restrictions apply.

It Really Will Get Loud

As a part of the sales department here at Stephen Arnold Music, I know that the instruments I play are my Toshiba telephone and my mighty Mac PowerBook G4. That’s my daytime life. But when I go home, it is another thing altogether. In my home office (sometimes I refer to it as my stage), I keep three of my best friends: a (what can now be called vintage) C-1 Gibson Classic guitar I received new from my mom and dad when I was a sophomore at Banks High School in Birmingham, a gorgeous wine red 2007 American-made Fender Stratocaster guitar that my wife gave me for Christmas a couple of years ago, and my son Scott’s big 2006 dreadnought Yamaha acoustic guitar.

To be honest, and why not be, I am not the world’s greatest guitar player. But, in the evening at home I can get on “stage” and strum the C chord (that is about all I know) at maximum 10 level and all of a sudden the world seems like a much better place: peaceful, tranquil, focused; I am at one with the 6 strings. What is it about the guitar that causes that transformation? Please don’t tell me that playing the oboe real loud after a hard day at work will do that. Dude, NOBODY will believe you.

Even now, I often dream of playing like Jimmie Page or Eric Clapton or even Rob Hackney (a fraternity brother of mine from college). Well, ain’t none of that ever gonna happen! It is what it is. Still, there is some kind of magic in the guitar to which even a player like myself can attest.

So, recently when I heard of a movie called, “It Might Get Loud”, a documentary of Jimmie Page, The Edge and Jack White, I knew that one Saturday night real soon, I was going to fork over the dough to see that flick. My expectations were low…who would want to be hurt, expecting a diamond but getting a dud. I bought my ticket, strode the dark corridor to the auditorium, took a seat dead center and waited for the flickering moment.

What to say, hmmm…what to say? Well, how about this: I was BLOWN AWAY! From the first moment of watching Jack White “build” a guitar in his back yard, to watching archival footage of Jimmie Page playing “Stairway to Heaven” with the Zep, to listening to The Edge give a tour of his personal, kind of bland and creepy, studio overlooking some river (I assume the Liffey River) in Dublin, to hearing Jimmie Page say he couldn’t sing!, this movie had me from hello.

Of course, I cannot predict your reaction to this greatness. You could be an insensitive, ignorant, drooling bore, unmoved by the transcendental mysteries of “Stairway”, but, hey, who am I to judge. But how could you not be moved by hearing Jimmie say that he is what he is today because, when he was a small boy, his family moved into a rental house, and the former occupants of that house left behind in a small, dark closet a cheap worn-out guitar. That was the guitar that he learned to play on, the guitar he used for years, and, ultimately the guitar that gave us Led Zeppelin. Pause here for prayer and thanksgiving.

For those empiricists among us, all I can say is “ go…see…believe”. As a special treat, let me offer up the movie’s trailer.

So, excuse me now, I’m going to go talk with some friends. It might get loud.

The Devaluation Of Music.

Imagine walking into a Bentley dealership and saying, “Gee, I sure like that $375,000 Azure, but I only have $30,000 to spend. Do you think you could accept that?”

This an interesting excerpt from a book by Tom Petty’s publishing manager- Randall Wixen. (The Plain & Simple Guide To Music Publishing.) Wixen hits on how everyday, music is becoming “devalued” and how important it is for us (writers and publishers) to ”Stand Tall”

He also says:

In a film it might take minutes of dialogue or video to create a mood or tell a story while music can instantly convey a mood and communicate the directors vision. Imagine “Apocalypse Now” without “The End” by the Doors. When was the last time you saw a film with no musical score?
Likewise, some sports, figure skating for instance would not be possible without music. Imagine a college football game without a marching band. Restaurants and stores set ambiance by playing background music.

Yet- in the music industry, not a day goes by without someone who recognizes the value music brings to a project, but nonetheless belittles it’s value, complaining about the cost and pay a fee that is less than fair.” (Wixon p13)

Sound familiar? Ever had a client work you over on price? Here’s a clip that says it all (Thanks Bob Singleton):

When we were asked to write the song for CBS Early Show’s new “A Lot Happens Early” promo campaign, CBS called and outlined what they wanted to hear, their objectives, the audience they were targeting, and gave us a few reference tracks. It had to be a song you knew was a hit the first time you heard it. At SAM, we all agreed: Let’s knock the ball out of the park.

We got started that afternoon. Stephen and I first worked out a couple of rough versions on acoustic guitar. These were just preliminary ideas we recorded and sent to CBS for review.

The feedback was very positive and we were fortunate to have strong creative direction from Dave McCoy (Senior VP, CBS News Promotion) and Julie Haaland (Director of On-Air Promotion, CBS News). They wanted the final song to have a crossover appeal, so they reemphasized the importance of the tune’s urban/pop elements.

With the initial creative direction approved, it was back to the drawing board. We worked for a while and then there was this moment when we all knew we’d found the next step. We were working with Greg Barnhill – a Grammy nominated songwriter for Tim McGraw, Jessica Simpson, and Trisha Yearwood, among others. Barnhill was chiseling away at some lyrics while we tried various chord progressions on the guitar, playing with the melodic and rhythmic structures.

After trying several versions of the song, all the pieces suddenly came together. There was this instant buzz and we pretty much panicked – “Hit record and capture it quick!” You just know when you have the right tune and this was it, a great melody that served as the foundation of the song for the rest of the project.

After we worked out the song’s lyrics with Greg, we began searching for a female vocalist who could give the melody the touch it needed. This was an essential part of the process since “A Lot Happens Early” is such a vocally driven song.

And it feels like morning everywhere

C’mon get up, get on

Be a part of a bigger change

And a better way

Right here, right now

This is a new day

It’s a new morning for America’s family

Sun’s coming up so make it all that it can be

You know a lot happens early

Everyday is good when you’re starting it off right

What a way to bring it all out in the daylight

You know a lot happens early

The music and words convey a sense of chance, an opportunity that comes with every morning. We wanted the listener to experience that, so we needed the right singer for the magic to come across.

We shopped around a bit and had a few auditions in Nashville and elsewhere, but once we found Ciamar, an extremely talented artist here in the Dallas area, we knew we’d found the voice we were looking for.

As we wrote the song, and later as we recorded it, we thought of the project as though we were making an album for a top recording artist. We wanted more than just a memorable melody; we wanted a song that could top the pop charts. A song like that needs the right melody, the right chords, the right musicians, the right groove, the right tone, the right mix. There are so many nuances that seem easy to overlook, but if one thing fails, the whole project suffers.

For example, we re-recorded and re-wrote the background vocals multiple times trying to lock down an arrangement that complimented both the genre and the lead vocals. If you listen, you’ll hear the backing vocals are quite complex; the process took a lot of time, but the effort was necessary to make the track come to life.

As a result, “A Lot Happens Early” required the efforts of so many talented people. Our whole team and our creative partners at CBS were behind this project from the start. I think everyone was very pleased with the result: “A Lot Happens Early” really captured the emotion of a beautiful morning.

There’s this point in a song’s life when you get past the trial and error stage – it all gels and takes you where you want to be: that’s the joy of creating music. That’s why we do what we do.

Hear more from Halls of the Machine…

Maasai Music on iTunes?

According to Wired, the Maasai people are taking the first step to copyrighting their tribal tunes and twirls. The World Intellectual Property Organization, or the WIPO, gave the East African tribe a “laptop, camera and digital recorder” worth $11,000, believing the idea to be a “huge potential for communities to record, archive and also draw income from their cultural richness.”

The Maasai are as much a part of East Africa as the Serengeti or Mt Kilimanjaro, and their tribal music has been used for song samples, beats, audio recordings and even film scores (think Out of Africa) without any compensation. That doesn’t even breach all the dance performances, photographs or documentaries.

If it works, could fancy tourist hotels in Kenya have to start paying royalties to the Maasai for the “Lion Hunting Dance” they use to attract guests? After all, who would want stay there if they were dancing the Macarena?  Or if the price of licensing a traditional Maasai dance routine were to rise, imagine the artistic director of Carnegie Hall flying a hunting party from the Ngorogoro Crater straight to the stage, then trying to convince them not to kill the “lion” because it’s just an unfortunate guy in a really lifelike costume.

I may be getting carried away according to the article: “While cultural expressions themselves cannot be owned… digital recordings of them could eventually produce valuable royalties for the Masai people who control their distribution.”

In that vein, imagine all National Geographic photographers as their subjects’s next-hut neighbor. Indeed, the world is changing…

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