The Most Heard, Least Known Composers In America
While it may still feel like winter in much of the country, in case you didn’t know it, baseball’s spring training is right now in full swing.
Helping catch baseball fever among American League champion Texas Rangers‘ fans is a brand new promo for our client KTVT CBS 11/TXA 21, featuring a track from The Vault called “Believe,” written by multiple Grammy nominated songwriter Greg Barnhill and produced by Stephen Arnold Music.
That track, and other good stuff, are available on The Vault’s indie pop/rock volume called “Unavailable Everywhere.”
Check it out below.
Thanks to the success of the first ”It’s All About Early” — our fully-produced and edited audio + video promo package created for local morning newscasts — we’ve put together a brand new one. This time with a hard news edge.
Shot in HD by our friends at Hothaus Creative, “It’s All About Early: Hard News” provides local TV stations with an affordable, market-exclusive promo package that can hit the air immediately, or be customized. The promo bundle includes 30s/15s/10s/05s versions.
Click here for more info and to check out a sample video.
You can also click here to check out the original “It’s All About Early” vocal image campaign, which is available for license as well.
Earlier this week I came across this series of stories on NPR that looks back fondly on lost audio formats, with the first story on the history of 8-Track tapes.
A quick survey of the Stephen Arnold Music staff found that most had never seen an actual 8-Track let alone owned any.
Except of course Stephen himself, who not only owned them, he still has an actual working 8-Track recorder and a drawer full of albums (evidence below).
Yes friends, he never throws anything of musical value out, (no matter how negligible that value may be).
Send us photos of your 8 track tapes and we’ll post them here.
Our good friends at Golf Channel came to us recently to capture the musical identity of two of their new shows. “Morning Drive” is a brash new entry into the world of morning sports talk. “Pipe Dream” is a 10-part reality series chronicling 53-year old pro golfer Mark Burk’s journey to restore his golf career.
Check ‘em out below:
It’s Super Bowl week, AND the Super Bowl is being played here in Dallas, so we here at Stephen Arnold Music are twice as excited (at least most of us are). And even if the game’s a blowout, the ads always deliver.
We asked some of our crew here for their favor Super Bowl ad and a game prediction. Here’s what we came up with.
Noelle Alanis:
Prediction: “The Colts aren’t playing, so I’m indifferent.”
Clay Lorance:
Prediction: “I have no idea who is even playing, Yes, I’m the one person in the world who looks forward to Super Bowl Sunday only because it means the grocery store will be empty.”
Chad Cook:
Prediction: I see a high scoring game Green Bay 31-Pittsburgh 28
Jesus Garcia:
Prediction: Pittsburgh 24 – Green Bay 21
Georgia McCullough:
Prediction: “I have no clue. I don’t watch sports. You want me to take a guess?
Michael Finnegan:
Prediction: PAAAAAIIIIIIN (anyone one remember Clubber Lang’s response when
Stu Mayhem asked him for his prediction before he fought Rocky in Rocky III?)
Steelers 14 – Packers 10
We all remember our first…guitar that is. This is mine — an original 1960s Sears Silvertone, which later became Danelectro, and yes that’s the original case with a small amp built right into it.
They don’t make ‘em like that anymore. And check out that price from an original Sears catalog — $67.95!
Talk about money well spent.
We had this idea. With so many stations dealing with reduced staffs and working within increasingly tight budgets, we wondered wouldn’t it be cool if we could create a fresh, no-hassle on-air look for the morning news — an increasingly valuable part of every station’s daily schedule.
Thus “It’s All About Early’ was born.
This is a video AND audio package designed to make local stations look and sound better immediately and affordably.
And it seems to have struck chord with many. In fact, thanks to some amazing client feedback we’re heading back into the studio to cook up a second round with slightly edgier look and sound.
Stay tuned for that. In the meantime click here to check out our current “It’s All About Early” campaign.
When one thinks of the Golf Channel you might not immediately think of it as the likely home for a new show about a homeless man seeking to redeem himself through his love of golf, but that’s the story behind their new reality series “Pipe Dream” — the story of Mark Burk, a pro golfer who had it all, lost it all and is now working his way back to professional golf.
We composed the main theme heard during the show open and throughout. Check it out below. “Pipe Dream” can be seen on the Golf Channel Tuesdays at 9:30pm.
"1969 Fender Stratocaster"
This is a prelude to our upcoming book – “A Story Of Six Strings,” which chronicles the history of Stephen Arnold Music through Stephen’s guitars, all of which were photographed on location throughout the western United States.
Stephen: ”I had always wanted a Fender Strat but never could afford one. The ‘69 strat was especially iconic, because that was the year Fender changed to a larger headstock and a U-shaped maple neck. In late July 2005, about a month before Hurricane Katrina, I was in New Orleans for some sessions for WWL-TV and found this Strat at a vintage music store. Two things are special to me about this Fender:
1) I probably saved that guitar’s life, because the music store was destroyed a month later during Katrina (I’ve named the guitar Katrina… My favorite guitars all have names.)
2) I used the guitar playing all of the sonic logo harmonics on the Weather Channel’s Storm Alert.”
Billboard Top 100
