Stephen Arnold Music

The Most Heard, Least Known Composers In America

Tag Archives: Sonic Branding

Name That News Package – Guitar Giveaway!

UPDATE:  And The Winner Is …

Hey, you. Wanna win a guitar? We’ve got two chances for you to win!

Name That News Package

Based on Stevie Ray Vaughan’s favorite guitar, the SRV Strat is made for Texas Blues, with the same features as his “Number One”. Featuring three Texas Special single coil pickups, similar to the original 1959 pickups.

Straight from Stephen’s collection – a 15 year old, slightly abused 2000 Fender Artist Series Stevie Ray Vaughan Stratocaster could be all yours. To enter, just listen to the demo of our latest news music package, then leave a comment below suggesting a name for the package (serious suggestions only, please). We’ll print out all the comments and put them in our famous fishbowl.  We’ll then draw a comment at random, and that person wins the SRV guitar!

We’ll also choose our favorite suggestion for the package name, and whoever suggested it first will win this 2014 60th Anniversary American Fender Stratocaster.

To celebrate the 60th anniversary of the Strat, Fender did a 1 year limited run only in 2014 featuring a SPECIAL ANNIVERSARY NECK PLATE. A great tribute to a legendary instrument. Killer guitar. Killer sound.

So take a listen to the package, leave us a suggestion, and cross your fingers. With a little luck and a clever name, you could win both guitars!

*rules and regulations

please note: all comments are moderated before approval and can take up to 24 hours to appear.

What’s Printed Where – Free Sonic Branding LP

Free Vinyl LP

We here at SAM can’t resist having fun with music – in all its forms. Now we’re doing it again with the latest in our series of limited edition vinyl releases.

Behold our latest creation, “What’s Printed Where.”

What’s the deal?

Well, take a clear vinyl record that you can see through. Next, slip it into a transparent sleeve with a yellow image, then slide that sleeve into an album cover which is also clear, but with a blue image, and voila – it’s green!

You are now looking at a very cool LP fresh off the press from SAM – our 3rd generation sample reel – which isn’t really a reel but a vinyl record (hint: usually works best with a turntable.)

Thus our newest Stephen Arnold Music Vinyl is appropriately titled “What’s Printed Where,” since we never really knew what was going to be printed where.

The fun part is when you first receive your LP, you’ll notice the revamped image of our original sonically branded lady: a girl with a shaved head whom we have always internally referred to as “Mary.” Once again Mary is on our new vinyl, only now she’s green with red ear buds.

But once you pull the sleeve from the LP cover, it turns out our Mary is actually blue…but in fact on the sleeve she’s yellow. Confused? We are too! So let’s all roll with it – because if you reassemble the sleeve out of sequence, you may well see Mary in a totally different light (color, that is).

And as a special bonus, you’ll notice a credit card that we’ve slipped into the LP jacket and, depending on how rough the mail service was and where the card ends up inside the cover…. this card could be green, blue or yellow – until you pull it out and see it’s actually white.

And actually, it’s not a free credit card (sorry!) but a flash drive with all the music contained on the vinyl — for those of you that have retired your turntables. It’s music from our amazing partners we are privileged to work with like CNN, Golf Channel, CCTV China, ABC, ESPN, MSNBC, FOX Business, National Geographic Channel, Time Warner and over 300 local television stations.

Know what’s printed where now? If not, just listen: It’ll all make sense to your ears. And Kudos to Doug Rucker and his amazing team at Rucker and Co. in Dallas for creating something which is nothing short of creative genius.

To request your free LP just click on the email link below. It’s that easy!

Or give us a call at:

We look forward to hearing from you!

Local TV News Growth – Exciting Trends

Clients keep telling me about the new newscasts they’re launching and so, anecdotally, I know local news is doing well. But last week, Stephen forwarded to me a recent study from the Pew Research Center. Their research concluded that local television’s average viewership grew in 2014. And those gains were predominately made in nontraditional timeslots – namely the very early, midday, and 7pm. Although these newscasts still account for a small percentage of total viewers, they are showing solid growth. The 7pm time slot has grown by 8% over the last five years. And last year, that same time slot saw an 11% increase from 2013.

Pew didn’t dive into who these viewers are or why they’re tuning into local news at these nontraditional hours, but the steady viewership gains is a good reason for stations to seriously consider these timeslots and how they’re approaching them – both their content and their creative. It’s important to connect with these viewers by making your presentation appropriate for the time of day, the mood they’re in, what they’re doing, and the news they are absorbing.

Music is a great way to connect with viewers and drive the pace of the show with daypart-appropriate tracks. All of our news music packages have a plethora of themes written to connect with the audience during every daypart. If, for example, you’re using the same one or two tracks for every open, you’re missing out on an inexpensive and easy-to-implement way to set the tone of your show. And if you’re too short on time to carefully comb through your music package to find the right tracks for all of your shows, well… I happen to know some great creative guys that would be happy to take that on for you.

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Give us a call and we’ll arrange for a complete review of your newscasts. The SAM creative team will make sure all of your newscasts are utilizing the perfect tracks for the audience and daypart to keep your ratings growth on track.

20 Years and #StillIndie

What a long strange trip it’s been.

As you can guess from my last name, I’ve been around Stephen Arnold Music for quite a long time. I’ve often mused that it was quite an eye-opening discovery, around age 8 or 9, to find out that EVERYONE didn’t have a recording studio.

While the business has changed from its humble origins as Stephen Arnold Productions, one thing has remained the same: We’re proud to be an independent and customer service is our lifeblood.

So what exactly does that mean? Aren’t there lots of composers and music houses out there?

Sure, there are many fine composers out there, and many successful music houses. But to have staff including sales, marketing, admin, not to mention our creative team and all the musicians and talent that we count on daily – working alongside full-time employees numbering 15+, Stephen Arnold Music today is a different animal completely.

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We’re proud to service over 300 television stations along with some of the largest networks on the planet. Our music helped launch CNN Headline News (now HLN) and recently rebranded CCTV China’s 5 international channels — the largest television network in the world by viewership.

Aside from the detailed creative and production that takes place daily in our studios, there is a heaving database of administration – from contracts to sales to copyrights to registrations to making sure payroll goes out; it’s no small task to keep Stephen Arnold Music humming on a daily basis.

Ask around and you’ll discover what sets us apart: our dedication to customer service, understanding the science AND art of sonic branding, and always putting our clients first (even if adding that saxophone is a bad idea!). Our passion is to make our clients look and sound great; to brand stations, networks, TV shows, and media in a way that’s memorable, innovative and engaging.

Want to know what it means to be #indie? Pick up the phone and give us a call – ask for anyone in the company, from President Stephen Arnold to VP Creative Services Chad Cook all the way down to the mail room and you’ll be put right through. It’s always been that way at Stephen Arnold Music.

Happy Hour is Friday 4pm sharp – stop by, see us and we’ll show you around.


Editor’s Note: For more information on what is means to be #indie, check out Newscast Studios article:


Promax Asia 2014!

We’ve had quite an eventful year here at SAM – which we’ll no doubt touch on very soon, so check back here in the coming weeks! But in a year where we saw one of our largest rebranding projects EVER in CCTV International, we just had to get out to Promax Asia, held this year in Singapore!

Stephen Arnold Music was pleased to be a sponsor this year, and if you attended and didn’t pick up one of Stephen’s books – A Story of Six Strings – then be sure to let us know, and we’ll get one shipped out to you.

Our partners in the CCTV rebrand – Flint Skallen – were presenters in the session “A Deep Dive Into The Rebranding of CCTV International”


We’re very pleased to continue our long standing relationship with Promax and look forward to many more international projects!


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