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The Most Heard, Least Known Composers In America
Clients keep telling me about the new newscasts they’re launching and so, anecdotally, I know local news is doing well. But last week, Stephen forwarded to me a recent study from the Pew Research Center. Their research concluded that local television’s average viewership grew in 2014. And those gains were predominately made in nontraditional timeslots – namely the very early, midday, and 7pm. Although these newscasts still account for a small percentage of total viewers, they are showing solid growth. The 7pm time slot has grown by 8% over the last five years. And last year, that same time slot saw an 11% increase from 2013.
Pew didn’t dive into who these viewers are or why they’re tuning into local news at these nontraditional hours, but the steady viewership gains is a good reason for stations to seriously consider these timeslots and how they’re approaching them – both their content and their creative. It’s important to connect with these viewers by making your presentation appropriate for the time of day, the mood they’re in, what they’re doing, and the news they are absorbing.
Music is a great way to connect with viewers and drive the pace of the show with daypart-appropriate tracks. All of our news music packages have a plethora of themes written to connect with the audience during every daypart. If, for example, you’re using the same one or two tracks for every open, you’re missing out on an inexpensive and easy-to-implement way to set the tone of your show. And if you’re too short on time to carefully comb through your music package to find the right tracks for all of your shows, well… I happen to know some great creative guys that would be happy to take that on for you.
Give us a call and we’ll arrange for a complete review of your newscasts. The SAM creative team will make sure all of your newscasts are utilizing the perfect tracks for the audience and daypart to keep your ratings growth on track.
If you are attending the conference at The Mirage in Las Vegas, then stop by our special Promax guitar display — you’ll see some amazing legendary guitars from Stephen’s personal collection that are featured in his book, A Story of Six Strings.
We’ll also be giving away a collectible Gibson Les Paul signed by the legendary Les Paul.
So make plans to stop by, have a chat, drop your card in the box and maybe walk away with a classic, signed guitar. The drawing is Thursday, June 25 around 4:15pm, immediately after “The Next News Industry” session lets out. Remember, you must be present to win.
Thursday night, don’t miss our 5th annual “After Hours SAM JAM,” featuring the sensational Byron Bordaux. This year we’ll be jammin’ at V Bar at The Venetian along with our many station friends from across the country from 9 until 11pm!
Good luck and hope to see you kickin’ it with us in Vegas … baby!
The Tom Petty six-string will be part of our “Guitar Legends” exhibit on display at the Stephen Arnold Music kiosk throughout PromaxBDA. Joining Petty’s axe will be a signed B.B. King “Lucille” Gibson, an exact replica of Stevie Ray Vaughan’s Fender Stratocaster, and a historic 1927 Gibson L-1 that matches the model played by blues master Robert Johnson.
So make sure you stop by our guitar display kiosk and enter the giveaway! The drawing will take place on Thursday, June 11th, around 1:15 PM, at the Stephen Arnold Music kiosk. PromaxBDA 2015 takes place June 9-11th at the JW Marriott at L.A. Live.
Rules and Regulations:
Good luck to all the Entrants!
In the world of music – be it blues, rock, pop or even country – there are few names as revered as B.B. King. He was a pioneer of popularizing a sound that had been brewing along the banks of the Mississippi for generations.
As a very young man in the mid-‘90s, I was lucky enough to see B.B. King at the (then) recently rejuvenated, and now defunct, Bronco Bowl, in Dallas, TX.
It was a special night and I will never forget the silk suits, fedoras, and walking canes that were the chosen outfits of that evening. As an 11 year-old boy it was eye-opening – not for the venue and patrons, but for the man on stage. Little did I realize that few performances later in my life would rival what I saw that night.
Fast forward 15 years and I witnessed what, still to this day, stands as the most unique sound check I would ever experience. I was a young road dog – a glorified roadie – living in London and hanging concert PA’s for a family-run sound company called Canegreen; based just steps from White Hart Lane in Tottenham.
Our first show in our UK “tour” of five shows was at Manchester’s MEN Arena and having hung the stage left PA (16 Meyer Milo‘s on the main hang, 10 box side hang) I settled in stage left for what I thought would be an awesome sound check – watching a living legend play with his backing band without an audience.
It did not disappoint, but not for the reasons I had anticipated.
Keep in mind that this was the first of four or five arena shows and we were supplying every piece of equipment barring backline, including front of house and monitor engineers. So naturally you’d expect the band to come out and sound check, right?
But rather than seeing B.B. King make his way on stage with his band, out came his band leader James “Boogaloo” Bolden. I can only try to recount in writing what happened next (Editor’s note: This may have in fact been the drummer or bass player instead of Boogaloo as James was a killer trumpet player.):
Boogaloo: “Ok, we ready for sound check?”
Us: “Sure, the band coming out?”
Boogaloo: “Nah, I got this”
[MD moves to far stage right position, horn section]
Boogaloo: “Ok, ya’ll ready”
Us: “Uh, yea, ok… you want a trumpet?”
Boogaloo: “Naw…. [shouting in the microphone, NOT playing a trumpet] Bap bap bap bap bap!!! I’m a trumpet!”
[Silence from the sound crew]
Boogaloo: “Bah bap bap bap bap!!!! I’m a trumpet!”
Boogaloo: “Hey turn this up a bit…. Bap bah bap bap bap!!… hey, perfect!”
[moves to sax position]
Boogaloo: “Bee bee bee bee beep!! Be bee bee bee beeeeeeep!! I’m a sax!!”
You get the idea…
So we set the stage levels per the bandleader’s musical direction. Needless to say, when the band came out and we un-muted everything, a wall of feedback greeted the crowd and sound crew; and the first song was spent dialing in the band.
It was the most fun and laid-back set of shows I ever was a part of, and it sounded fantastic. The backing band – and B.B. King – had been performing and touring for decades. They mixed themselves, as the best musicians and performers do.
Luckily, I had a chance to meet B.B. King in person. He was gracious and I couldn’t help mentioning to him my father’s signed “Lucille” ES-355
Want to see B.B. King? Unfortunately he passed last week at the ripe old age of 89. But you can see Steve Arnold’s signed B.B. King Gibson ES-355 “Lucille” at both Promax NY and LA this June, where we’ll proudly have it on display. It’s our own small tribute to a man who transformed music – and the art of the sound check.
The King is Dead – Long Live B.B. King.
What a long strange trip it’s been.
As you can guess from my last name, I’ve been around Stephen Arnold Music for quite a long time. I’ve often mused that it was quite an eye-opening discovery, around age 8 or 9, to find out that EVERYONE didn’t have a recording studio.
While the business has changed from its humble origins as Stephen Arnold Productions, one thing has remained the same: We’re proud to be an independent and customer service is our lifeblood.
So what exactly does that mean? Aren’t there lots of composers and music houses out there?
Sure, there are many fine composers out there, and many successful music houses. But to have staff including sales, marketing, admin, not to mention our creative team and all the musicians and talent that we count on daily – working alongside full-time employees numbering 15+, Stephen Arnold Music today is a different animal completely.
We’re proud to service over 300 television stations along with some of the largest networks on the planet. Our music helped launch CNN Headline News (now HLN) and recently rebranded CCTV China’s 5 international channels — the largest television network in the world by viewership.
Aside from the detailed creative and production that takes place daily in our studios, there is a heaving database of administration – from contracts to sales to copyrights to registrations to making sure payroll goes out; it’s no small task to keep Stephen Arnold Music humming on a daily basis.
Ask around and you’ll discover what sets us apart: our dedication to customer service, understanding the science AND art of sonic branding, and always putting our clients first (even if adding that saxophone is a bad idea!). Our passion is to make our clients look and sound great; to brand stations, networks, TV shows, and media in a way that’s memorable, innovative and engaging.
Want to know what it means to be #indie? Pick up the phone and give us a call – ask for anyone in the company, from President Stephen Arnold to VP Creative Services Chad Cook all the way down to the mail room and you’ll be put right through. It’s always been that way at Stephen Arnold Music.
Happy Hour is Friday 4pm sharp – stop by, see us and we’ll show you around.
Editor’s Note: For more information on what is means to be #indie, check out Newscast Studios article: http://www.newscaststudio.com/2015/04/16/stephen-arnold-relishes-in-independence/