The Most Heard, Least Known Composers In America
August 23, 2016Posted by on
People sometimes refer to Stephen Arnold Music (SAM) as the most-heard, least-known composers in America; a small company doing big things; The World Leader in Sonic Branding; etc. But one of the most important – and the one we’re proudest of – is our high degree of customer satisfaction.
“Nice job, guys. I love working with you! You get it!” – Blake Russell, Nexstar
“Thanks! I’ve long said the people at Stephen Arnold Music are great!
You just proved it again!” – Henry Chu, WBKO-TV
At SAM, we really don’t treat companies according to the size of their budget. Here, even if you’re the smallest client – you are still a client. And you will get the VIP treatment – just like everyone else. We answer questions, we call back, and we help you get the most of the music we produce.
“You guys are so wonderful to work with – I just can’t get over it :)
Thank you.” – Kara McGinn KTVZ-TV
I’ve been working at SAM for 11 years, and it still gives me pride when a new or existing client tells us how much they appreciate what we do for them, and how easy it is to work with Stephen Arnold Music.
“I want to thank everyone at Stephen Arnold Music for working so diligently for me and being so helpful in this process. You guys are awesome!“
– Stephen Woodall, KXII-TV
So if you are a current client and need help with music, sound design or just want to know when our next party is, call us! And if you’re currently not a client, you can call us, too!🙂
August 10, 2016Posted by on
Working out has always been one of my passions and favorite hobbies. Over the last few years, Crossfit has been my go-to workout. It’s challenging, tough, and I love that it’s a form of competition at the same time. And…there’s always music!
Many studies show that music can actually enhance your workout. For example, it can be a good form of distraction. Have you ever been in the middle of a tough workout, or in the middle of a long run, and you just start singing to the music blaring through your headphones to take your mind off of the pain your body is going through? Most of us have. The crazy thing is, it actually works! The better “sing-a-long factor” the music has, the more it will take your mind away from other things. It’s also been proven that when music is faster, our brains have more to process. Which means the music literally can take your mind to another place, while your body keeps pushing forward!
Music can also put you “in the zone.” We associate different songs with different memories – often relating to the context in which we initially heard them. Think of the movie “Rocky.” When you hear “Eye of the Tiger,” doesn’t it pump you up a little? Motivate you? Get you moving? Certain songs can boost your motivation. That’s another reason why that “Running Mix” playlist is so important— so you’d better choose wisely!
Music also plays an important part in setting our mood. How many times have you felt exhausted after a day of work – and the last thing you want to do is exercise? Too many to count, I’m sure! Studies show that music can get you out of the “funk” of a day’s work. When we listen to music, it allows us to escape the present, think about who we want to be – even empower us! No matter what happened that last hour at the office, turning up the radio the second you get into your car could help you rid the negativity and change your focus. Maybe the music on the radio will even motivate you to take that exit to the gym!
It’s pretty cool to think about how music can play such an important role in our minds and overall health. So, note to self: Get to movin’ – and turn up those tunes!
July 26, 2016Posted by on
We all remember them. The songs we heard in the summer when we were 15. The tunes we loved cruising to as we abused our Dad’s car. The tracks we put on our favorite mix tapes and CD’s in high school. Those were VERY impressionable times. I mean, our hormones were running wild! And that music we listened to as we “came of age” is forever emblazoned in our memories…and connected to the experiences we had at the time. I still can’t hear Tower of Power’s “What is Hip” without drifting back to the packed dance clubs in college – baggy bellbottoms, wedge heels and all.
Yet many of us remain locked in those times, still only listening to the music that resonated for us back when we were teenagers. Don’t get me wrong – it’s still great music – whatever the artist, style or genre was at the time. And it speaks to the intense, indelible and emotional connections that music created for us.
But … do we still wear those bellbottoms? De we still wear the acid-washed jeans and turned up collars on pink polo shirts? Of course not! So why do we still listen to the same old music?
There is a HUGE treasure-trove of music out there yet to discover! Older stuff – back to Billie Holiday, Bix Biederbeck and Benny Goodman – incredible music from wonderfully gifted artists. And wow … is there a huge variety of newer stuff out there! Rap, indie, metal, pop, folk, jazz … go ahead – pick your poison. (except for opera. You just can’t pick opera. Trust me on this one. Ha!)
So just get on Apple Music, iTunes, Groove Music, Spotify, or SiriusXM … you’ll discover an INCREDIBLE range of great music right at your fingertips … much of it capable of being the new soundtrack to the wonderful experiences you are NOW having in your life. Just open your ears, mind and heart to older and newer artists. This music can be the creative bookends to the tunes that you listened to as a kid. Exposing yourself constantly to new music can re-inspire you, get you out of a rut, and bring newly-found excitement to your life! Sure … keep listening to that music that inspired you when you were younger. But do yourself a favor. Explore the vast array of newer and older music that will create new, emotional and indelible memories for you – for years to come!
July 12, 2016Posted by on
Summer is such a beautiful time for TV folks … and for the music people that support you. In the Spring we’re all busy prepping for & executing the May book. June is conference season – I went to four! And then many of us take much needed breaks in July. These breaks are really important to catch up on sleep, eat well, get outside, and enjoy some tunes!
Music is the emotional shortcut to your soul. As part of your mid-summer “reboot,” rediscover and play your favorite music you haven’t had time for. Download new music that can inspire and excite you. Pick up that instrument that’s been in the closet the past few years and re-discover the passion you originally felt to play it in the first place. We need these breaks to allow us to come back to the office or studio inspired and productive.
While colleagues are out and the office or studio is a little quieter, it’s also a great time to clean off your desk and organize your electronic life. Wouldn’t it be great to have a clean desk and an empty inbox again? Even if it only lasted a few weeks? Or hours? That’s what I’ll be doing this month anyway. Recharging my creative energies and getting organized again. Happy July everyone! I hope you are all having a beautiful summer.
June 28, 2016Posted by on
Well, this year’s PromaxBDA Station Summit was a rousing success! Besides the many meetings we had with dozens of clients, we had our Guitar Gods Giveaway, the Battle of the Promo Superstars session with our own Dave Baumann, an open suite party (complete with impromptu jam session) and, of course, our 6th Annual SAM Jam.
Wednesday night’s open suite was a first for us. We decided to open up the doors and see who showed up … and I think that ended up being pretty much EVERYBODY, including our SAM Jam superstar Byron Bordeaux. Now when you get Stephen, Byron, and some guitars in a room together, a jam is just gonna happen. And thankfully, we didn’t get shut down by security this year!
Also on Wednesday was Dave Baumann’s session. In this first Battle of the Promo Superstars, five TV stations from different ownership groups were presented with the same news story. They were:
Leila Stilwell – KGTV San Diego (Scripps)
Steve Rifkin – WESH Orlando (Hearst)
Adrianne Anderson – KTLA Los Angeles (Tribune)
Drew Fowler – KXTV Sacramento (TEGNA)
Mike Hansen – WSYX Columbus OH (Sinclair)
They were given 48 hours to produce a full suite of TSR (targeted special report) promos, including a social media posting. They were not allowed to use any outside resources. From the results, it was clear that they approached the problem from different angles and arrived at a wide range of creative solutions. It was illuminating to see that while their efforts varied widely, all promos were seen as effective in attracting an audience.
Thursday had two big events. First was our Guitar Gods Giveaway. Congrats to our winners!
And finally, the party everyone was waiting for, our 6th Annual SAM Jam! This year, we invaded Elton John’s Fizz in Caesar’s Palace. Byron brought along a great lineup this year, with William Shively (Boyz II Men) on bass and Alex Davis (The Family Stone) on drums. It was an incredibly fun night, with tons of folks jumping up to sing and play. I think my favorite moment of the night was when I realized that Byron and the band were all sitting out, while four attendees sat in and jammed out like they’d been playing together for years!
And if you’ll forgive a little self indulgence on my part🙂
It was a blast getting to perform with such amazing musicians! We hope everyone had as much fun as we did. See you next year!!