The Most Heard, Least Known Composers In America
CNN HLN ‘Prime News’ — Behind The Music
August 6, 2010Posted by on
Once again we were fortunate to work again with our friends at CNN HLN to develop a new high-energy theme and music package. This time their evening news program “Prime News” looked to us to compose the third generation of the show’s memorable theme. We first developed a theme for “Prime News” in 2005, marking it with a punchy three-note mnemonic.
The latest theme and package of opens, bumps and transitional elements feeds off vibrant, fast-moving graphics that set the tone for “Prime News.” We created an equally active theme where vigorous sound design and driving drums/percussion propel the viewer directly towards the day’s top headlines.
This project comes on the heels of other sonic branding projects for CNN including “Inside Africa,” “I-Desk” and “Morning Express with Robin Meade.”
What’s next for us and CNN? Stay tuned…