Stephen Arnold Music

The Most Heard, Least Known Composers In America

I’m Weather Ready – Image Campaign and Guitar Giveaway

UPDATE:  And The Winner Is …

Watch, then enter to win a Weather Ready RainSong guitar.

Did you say “Weather Proof Guitar?”

Don’t fret about the weather with this cool, “Weather Ready” RainSong guitar! Strike a chord with you? You could win it!


To enter, just listen to our new multi-platform weather image audio/video package, I’m Weather Ready, and leave your comment below. It’s that easy.

We’ll print out all entries, fish one out of our famous mystery bowl, and send the winner this amazing “Weather Ready” instrument. You’re looking at the RainSong Smokey SMH guitar, which uses the latest in carbon fiber and glass fiber technology to produce a beautiful mellow and resonant tone. Plus – it’s waterproof! So if it rains on your campfire, you’ll be ready with your new RainSong guitar.

View more samples of I’m Weather Ready here »

Drawing to be held on Wednesday, March 22 at 3pm CT. Click here for full contest rules and regulations.

*Note: all comments are moderated and may take up to 24 hours to appear.

Good luck!

More Than Just Guitars

Anyone who knows SAM knows we love our guitars.  But since Stephen is an avid collector of more than just the classic six-string we all know so well, I thought it’d be fun to show off some of the less-well-known instruments we have around the studio.



Everywhere I Go – Giveaway Winners

We are pleased to announce the winners of our “Everywhere I Go” Guitar (and Uke) Giveaway.

The Oscar Schmidt Koa Wood Ukulele goes to Brad Klukow of KAAL-TV.  Next is Katharyn Devile of KLTV-TV, winner of the Martin Koa Wood Acoustic Guitar.  And finally, taking home the Gretsch 5420 Hollow Body Electric is Michael Nurse of WKBW-TV!

Thanks so much for entering, everyone, and congrats to our winners!

Station Summit 2016 Wrap Up

Well, this year’s PromaxBDA Station Summit was a rousing success!  Besides the many meetings we had with dozens of clients, we had our Guitar Gods Giveaway, the Battle of the Promo Superstars session with our own Dave Baumann, an open suite party (complete with impromptu jam session) and, of course, our 6th Annual SAM Jam.

Wednesday night’s open suite was a first for us.  We decided to open up the doors and see who showed up … and I think that ended up being pretty much EVERYBODY, including our SAM Jam superstar Byron Bordeaux.  Now when you get Stephen, Byron, and some guitars in a room together, a jam is just gonna happen.  And thankfully, we didn’t get shut down by security this year!

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Also on Wednesday was Dave Baumann’s session. In this first Battle of the Promo Superstars, five TV stations from different ownership groups were presented with the same news story.  They were:

Leila Stilwell – KGTV San Diego (Scripps)
Steve Rifkin – WESH Orlando (Hearst)
Adrianne Anderson – KTLA Los Angeles (Tribune)
Drew Fowler – KXTV Sacramento (TEGNA)
Mike Hansen – WSYX Columbus OH (Sinclair)

They were given 48 hours to produce a full suite of TSR (targeted special report) promos, including a social media posting. They were not allowed to use any outside resources. From the results, it was clear that they approached the problem from different angles and arrived at a wide range of creative solutions. It was illuminating to see that while their efforts varied widely, all promos were seen as effective in attracting an audience.

Thursday had two big events.  First was our Guitar Gods Giveaway. Congrats to our winners!

Dave Rawson - WGME, John Kukla - KDFW, Stephen Arnold, Shandra Bohley - WCBD, Wes Pollard - WREG

Dave Rawson – WGME, John Kukla – KDFW, Stephen Arnold, Shandra Bohley – WCBD, Wes Pollard – WREG

And finally, the party everyone was waiting for, our 6th Annual SAM Jam!  This year, we invaded Elton John’s Fizz in Caesar’s Palace.  Byron brought along a great lineup this year, with William Shively (Boyz II Men) on bass and Alex Davis (The Family Stone) on drums.  It was an incredibly fun night, with tons of folks jumping up to sing and play.  I think my favorite moment of the night was when I realized that Byron and the band were all sitting out, while four attendees sat in and jammed out like they’d been playing together for years!

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And if you’ll forgive a little self indulgence on my part 🙂

It was a blast getting to perform with such amazing musicians!   We hope everyone had as much fun as we did.  See you next year!!

MAN YOUR OWN JACKHAMMER – Coheed and Cambria, “The Color Before the Sun” Tour

Southside Ballroom (capacity: 3800)
Dallas, TX

“We’re turning into our very own Comic-Con!”

Those were the words of Coheed and Cambria front man Claudio Sanchez as he pulled back his massive coiffe to welcome the capacity crowd and its many costumed attendees.  You see, Coheed fans don’t simply ignore the “never wear the shirt of the band you’re there to see” rule; they break it to a whole new level!  The only people in the audience who weren’t wearing a C&C T were in full-on cosplay!

If you’re unfamiliar with Coheed & Cambria, you’re missing out on not only one of the best and hardest-working modern Progressive Rock bands, but also one of the more interesting marketing campaigns in recent musical history.

The KeyworkBeginning with their first album 15 years ago, every song has been part of the ongoing saga known as “The Amory Wars”:  The story of the ancestors and descendants of Coheed Kilgannon and his wife Cambria; a sprawling science-fiction epic of love, loss, war, victory and defeat.  Yes, while most prog bands may release a concept album or two throughout their career, every Coheed album (with the exception of their latest release “The Color Before the Sun”) has been a chapter in the same concept.  Not only that, but the albums have been accompanied by a series of graphic novels (co-authored by Sanchez and the legendary Peter David), books, deluxe boxed sets, and merchandise, as well as appearances by Claudio and the band at comic book and sci-fi conventions across the country.

This multi-media crossover approach to marketing has resulted in one of the most loyal fanbases any band could hope for!  This devotion was readily apparent in the audience reaction when the front man for opening act I The Mighty proudly showed off his “first ever tattoo” (a rendition of “The Keywork of Heaven’s Fence” pictured above) and identified himself and his bandmates as being “… one among the fence, just like all you guys,” a lyrical reference that was lost on no one in attendance.

But it’s not all just story and imagery.  Coheed and Cambria are an incredibly tight ensemble of truly gifted musicians.  While Sanchez (guitar and lead vocals) is the driving creative force behind the band, it’s the contributions of bandmates Travis Stever (guitar), Josh Eppard (drums), and Zach Cooper (bass) that make them a musical force to be reckoned with.  And that talent, energy, and cohesion were on full display Saturday night!  After three opening acts (Silver Snakes, I the Mighty, and Glassjaw), Coheed took the stage for 90 minutes of — if you’ll pardon my fanboy outburst — PURE AWESOME!!  With a setlist featuring songs from their entire catalog and a light show to rival some arena concerts I’ve seen, the band delivered a powerful, nigh-flawless performance few bands can match, complete with a level of audience participation that would make Rocky Horror Picture Show fans jealous.

In short, there are worse ways to spend a Saturday night!  If you have the opportunity to see them on this tour, you won’t be disappointed.

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