Stephen Arnold Music

The Most Heard, Least Known Composers In America

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Station Summit 2016 Wrap Up

Well, this year’s PromaxBDA Station Summit was a rousing success!  Besides the many meetings we had with dozens of clients, we had our Guitar Gods Giveaway, the Battle of the Promo Superstars session with our own Dave Baumann, an open suite party (complete with impromptu jam session) and, of course, our 6th Annual SAM Jam.

Wednesday night’s open suite was a first for us.  We decided to open up the doors and see who showed up … and I think that ended up being pretty much EVERYBODY, including our SAM Jam superstar Byron Bordeaux.  Now when you get Stephen, Byron, and some guitars in a room together, a jam is just gonna happen.  And thankfully, we didn’t get shut down by security this year!

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Also on Wednesday was Dave Baumann’s session. In this first Battle of the Promo Superstars, five TV stations from different ownership groups were presented with the same news story.  They were:

Leila Stilwell – KGTV San Diego (Scripps)
Steve Rifkin – WESH Orlando (Hearst)
Adrianne Anderson – KTLA Los Angeles (Tribune)
Drew Fowler – KXTV Sacramento (TEGNA)
Mike Hansen – WSYX Columbus OH (Sinclair)

They were given 48 hours to produce a full suite of TSR (targeted special report) promos, including a social media posting. They were not allowed to use any outside resources. From the results, it was clear that they approached the problem from different angles and arrived at a wide range of creative solutions. It was illuminating to see that while their efforts varied widely, all promos were seen as effective in attracting an audience.

Thursday had two big events.  First was our Guitar Gods Giveaway. Congrats to our winners!

Dave Rawson - WGME, John Kukla - KDFW, Stephen Arnold, Shandra Bohley - WCBD, Wes Pollard - WREG

Dave Rawson – WGME, John Kukla – KDFW, Stephen Arnold, Shandra Bohley – WCBD, Wes Pollard – WREG

And finally, the party everyone was waiting for, our 6th Annual SAM Jam!  This year, we invaded Elton John’s Fizz in Caesar’s Palace.  Byron brought along a great lineup this year, with William Shively (Boyz II Men) on bass and Alex Davis (The Family Stone) on drums.  It was an incredibly fun night, with tons of folks jumping up to sing and play.  I think my favorite moment of the night was when I realized that Byron and the band were all sitting out, while four attendees sat in and jammed out like they’d been playing together for years!

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And if you’ll forgive a little self indulgence on my part🙂

It was a blast getting to perform with such amazing musicians!   We hope everyone had as much fun as we did.  See you next year!!

Promax 2016 – Yeah, Yeah, Yeah Guitar Giveaway!

Promax_NY_Guitars_1At the PROMAX Conference at the Midtown Hilton Hotel in New York City, June 14-16, Stephen Arnold Music (SAM) will again be conducting an exciting guitar giveaway. Be sure to stop by the Stephen Arnold Music kiosks, which will be prominently displayed at the Conference, to check out this year’s “Yeah, Yeah, Yeah” selection of legendary Beatles guitars. To enter the raffle, just drop off your business card in the box near the display. You could win a replica of Paul McCartney’s famous Hofner Violin Bass guitar!

The drawing will be held at the SAM guitar display on Thursday, June 16th, around 4:15pm during the “Networking Break.” You must be present to win. So don’t miss it! You’ll get to see some cool guitars, learn a little something and maybe even win that Hofner bass!

Here’s some cool facts about the collection:

2005 Re-issue Gretsch G6122 Country Gentleman (George)

When the Beatles started to get famous in the early 60’s, George bought a 1962 Gretsch Chet Atkins “Country Gentleman” guitar. George can be seen using this instrument more than anything else on stage, but he didn’t use it as much in the studio. It’s interesting George would use this guitar, as he admired and was inspired by much of Chet Atkins’ work. In 1965, the original Country Gentleman flew off the top of their tour bus and was destroyed. As George recalled: “Fourteen of our guitars were strapped to the roof of our Austin Princess, and the only one lost was my Gretsch. It fell onto the road and into the path of the oncoming traffic. About thirteen lorries went over it before our chauffeur could get near it. Then, one of the lorries stopped and the driver came up with the dangling remains of it and said, ‘Oh, has this banjo anything to do with you?’ Some people would say I shouldn’t worry, because I could buy as many replacement guitars as I wanted. But you know how it is. I kind of got attached to it.”

1959 Gibson J160e (John)

johnLennon2John Lennon couldn’t quite afford his first Gibson J-160E in 1962, so he cajoled Beatles manager Brian Epstein into co-signing for the guitar. Epstein obliged, and ended up purchasing one for George Harrison as well. Both guitars ended up making rock and roll history with the Beatles, appearing on countless studio recordings, movies, and live performances. This is the acoustic-electric guitar John Lennon used in his initial songwriting with Paul McCartney, writing such classics as She Loves You, I Want to Hold Your Hand, Please, Please, Me, All My Loving, From Me to You, and others. John’s original model was lost in 1963, but mysteriously re-appeared in Los Angeles in 2015 and was auctioned for close to one million dollars. Today’s Gibson J-160E replica features the same round shoulder body design, with a Sitka spruce plywood top and mahogany back and sides, producing a full-sounding, balanced tone with warm, rich lows and crisp, presence-laden highs.

1990 Rickenbacker 355 Limited Edition Signature, 148 of 2000 (John)

0eacbf5b8c380b812d4fff4ae52b1dd1John Lennon had seen guitarist Toots Thielemans, of George Shearing’s Quintet, playing a Rickenbacker 325 in 1959. He immediately decided he had to have one. In Hamburg in 1960, John and George went to Steinway MusicHaus, where George bought a Gibson amp and John bought the “guitar of his dreams”, a Rickenbacker Capri 325 in natural finish. When recalling the purchase of the amp and the guitar, George Harrison remarked: “I think we bought them on “a knocker.” One pound down – and the rest when they catch you. I don´t know if we ever paid them off, but…” True to fashion, John soon had his Rick painted black, so as to appear different from the other garden-variety 325’s on the scene.

The 355 guitar is one of 3 Lennon models that Rickenbacker re-issued in the early 1990’s. The set included the ¾ scale 325 model like the one Lennon used live, on recordings and in the film “Help!.” The 355 model is like the 325, but in a full-scale length, while the 355/12 is the full-scale, 12-string model. All the pickups have that unmistakable “Rick” single-coil twang that made them synonymous with The Beatles, as well as the sound of the 60’s British Invasion.

Hofner Violin Beatle Bass (Paul) – GIVEAWAY

SMG_Paul_McCartney_63_HofnerAfter bassist Stu Sutcliffe left the band in 1961 in Hamburg, Germany, Paul reluctantly stepped in as the Beatles bassist. Looking for an instrument, McCartney recalled finding himself in Hamburg’s Steinway Musichaus. “I remember going along there, and there was this bass which was quite cheap. I couldn’t afford a Fender. Fenders, even then, seemed to be about £100. All I could really afford was about £30, so for about £30 I found this Hofner violin bass.  And to me it seemed like, because I was left-handed, it looked less “daft” because it was symmetrical.  Didn’t look as bad as a cutaway, which was the wrong way.  So I got into that.”

McCartney would soon become forever associated with this distinctive model.  He used this bass on stage and in the studio through “With The Beatles,” at which point Hofner gave him a new model.  So in 1964, he had his first bass refinished in sunburst and installed new hardware, after which it generally took a back seat to its newer brother.  It appeared again in late 1968, minus the pickguard, for the “Revolution” video, and was last seen in footage from the film “Let It Be.”  Soon afterward, it was stolen, most likely from a closet at Abbey Road studio. But Paul continues to play a Hofner violin bass guitar to this day.

PromaxBDA: The Conference is being held this year at the New York Midtown Hilton in New York City from June 14-16, 2016.

Station Summit 2016 – Guitar Gods Giveaway and a SAM JAM!

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The annual Promax Station Summit is upon us, and Stephen Arnold Music (SAM) will be there with the best music in the local broadcast television industry!

If you are attending the conference at The Mirage in Las Vegas, then stop by and check out our guitar display. This year it’s a Guitar Gods Giveaway and we’re giving away all 4 guitars on display: a Jimi Hendrix Stratocaster, a Jimmy Page Danelectro, an Eric Clapton Stratocaster, and a Stevie Ray Vaughn Stratocaster!

So make plans to stop by, have a chat, drop your card in the box and maybe walk away with one of these legendary guitars. The drawing is Thursday, June 23rd around 4:00pm, during the “Networking Break”. Remember, you must be present to win.

Thursday night, don’t miss our 6th annual “After Hours SAM JAM,” featuring the sensational Byron Bordeaux. This year we’ll be jammin’ at Elton John’s FIZZ Bar at Caeser’s Palace along with our many station friends from across the country from 9 p.m. until midnight!

Good luck and hope to see you kickin’ it with us in Vegas… baby!

Click here for more info about Station Summit »

CBS Local – Guitar Giveaway

Update:  We have our winner!

Enter to win this Fender 60th Anniversary Stratocaster!

60th Anniversary Fender Stratocaster

Imagine this exquisite Fender Stratocaster electric guitar – in YOUR hands! It’s easy … just take a listen to our new “CBS Local” news and branding music package from Stephen Arnold Music, and leave a comment below to enter* for your chance to win this spectacular axe!!

Drawing to be held on Friday, March 11th, 2016.  Click here for full contest rules and regulations.

*please note:  all comments are moderated and may take up to 24 hours to appear

This Ain’t Politics As Usual!

Election season is upon us once again, and it’s shaping up to be a doozy! Between the caucuses and primaries – not to mention the late-night Twitter wars amongst the candidates – there’s a lot going on and a lot to cover. That’s why we’re so excited to announce our latest offering: Decision 2016.

This market exclusive music package includes four sonically-branded themes for promo and in-show use, as well as a video promo template with bundled elements … everything a station needs to set their coverage apart and be the frontrunner in their market!

Shoot us an email, or give us a call for full details:

sales@stephenarnoldmusic.com | 214.726.1600

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