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Tag Archives: Custom Music
January 31, 2017Posted by on
It was certainly a year to remember. I know I won’t forget it! Here at Stephen Arnold Music, we worked hard to help our clients be heard and stand out in 2016. And we helped them connect to their viewers and customers with custom music branding for news, sports and entertainment networks, global brands, video games and more.
“The critical importance of sonic branding is recognized across every industry,” says Stephen Arnold, President of Stephen Arnold Music. “Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. It was extremely gratifying for all of us at Stephen Arnold Music to collaborate on so many forward-thinking campaigns in 2016.”
Here’s what we were up to last year:
CNN/HLN – “Primetime Justice with Ashleigh Banfield”
I always love working with CNN. And I was thrilled that SAM was selected to work on the new nightly news program “Primetime Justice with Ashleigh Banfield” on HLN. Monday through Thursday, the veteran journalist takes on the most pressing legal and social issues, trials and hot topics of the day. At SAM, we helped expose her expertise with a new musical theme; a strong sonic brand driven by distinctive strings, horns and assertive percussion that captures the spirit of “Primetime Justice.”
Gearbox Software – “Battleborn” Video Game
This was one of my favorite projects of the year. The elite developer Gearbox Software wanted an attention-grabbing, catchy and distinctive theme for the montage of character introductions in its “Battleborn” video game for Xbox One, Playstation 4 and PC. And we gave it to them! Check out the memorable Player Select Theme, a guitar-driven composition that features catchy, aggressive hooks reflecting Battleborn’s rallying cry: “Calling All Badasses.” We had a blast using live drums, driving guitars, gang vocals, and a shredding prog-synth solo. I think it really leads players into the game…and I can still listen to it over and over again!
CNN/HLN – “How It Really Happened”
I like what HLN is doing with fresh, original content, with new offerings like “How It Really Happened” as the first of several new series. The show, hosted by actor Hill Harper, delves deeply into notorious crimes, mysteries, trials and celebrity tragedies. Our custom music package includes the show open and many other film score-style themes that capture the eerie atmospheres of the show. We also composed the show’s bumpers, commercial break intros/outros and additional cinematic elements, using consistent sonic branding.
UPS – International Communications Campaign
I wanted to see what WE could do for brown. Ha! UPS proved that it connects every corner of the Earth with their latest campaign, a set of compelling videos that demonstrates their global capabilities to audiences everywhere. I feel that our musical score was critical to the success of the project, providing a memorable musical theme that could also be adapted for Latin America, Asia and the Middle East. I love this track. It’s a really addictive beat produced
in step with the script, voiceover and visuals to drive powerful storytelling and an emotional connection with viewers worldwide. Brown, indeed!
CNN/HLN – Bleacher Report
Again, working with CNN is a blast! “Bleacher Report” is a cornerstone of sports coverage for CNN and its sister network HLN. I was really gratified that SAM was invited to create a fresh theme for this elite sports brand. We came up with a driving, indie rock-style sound, with live guitars, bass, drums – even handclaps – to give a fun and upbeat feel to one of media’s most recognizable sports brands.
CW33 – “Express Yourself” User Generated Content Campaign
This was an especially fun campaign, because we get to watch the station all the time! CW33-KDAF TV in Dallas/Ft. Worth really wanted want their station to be a part of their viewer’s daily conversation. So they created the engaging “Express Yourself” campaign, encouraging viewers to interact with the station by uploading and sharing fresh UGC (User Generated Content) consistent with the campaign’s motivational theme. We had a real chance to do a cool pop tune here. It’s catchy and original – a perfect up-tempo mashup of new school funk-pop and old-school Motown doo wop. We’re STILL dancing…
June 17, 2013Posted by on
So once again Promax is upon us and SAM will be there to booze and schmooze with the best in the TV broadcast industry! We’ve got some new products to roll out – including the industry’s first fully searchable, keyword tagged online delivery for our syndicated packages – and if you’re attending the Station Summit in Las Vegas, then you won’t want to miss our legendary after hours Acoustic Jam Session (now in its 3rd year!)
Stephen will be presenting as part of a panel called “Hits and Misses 2013” in Promax LA. on Thursday, June 20th (check your conference guide for time and locations). He and other top producers, composers and music supervisors will look at case studies of where music did and did not work in particular projects. Stephen’s been asked to present as an expert on custom music and sonic branding, which we’re very excited about! Check him out on this list of Promax speakers here »
And don’t forget to stop by our ‘booth’ on the floor whether you’re at Promax LA or Station Summit where you’ll find 4 guitars on display in museum style displays for 360 views. 3 are from Stephen’s personal collection and featured in the book A Story of Six Strings. The 4th display will be one of 2 guitars we’re giving away – either a 1930s National TriCone resonator replica (produced by Johnson) or a Neil Young SIGNED Fender Tele. So stop by, have a chat, drop your card in the box and maybe walk away with an awesome guitar.
Good Luck and hope to see you there, whether LA or Vegas!
For more info on both conferences:
April 19, 2013Posted by on
We came, we saw, we ruled the Roulette table. NAB 2013 was quite an experience…. from DTS’s 11.1 Surround Sound Headphones to the American Idol judges that seemed to be at every session. But alas we were not there to purchase the latest technologies or try our hand in a singing competition but rather for a chance to meet clients, colleagues and eat pricey dinners on the company credit card!
Special thanks to all our sub-publishers for sitting down with us – particularly Fred and the lovely Lynn Woods at Red Igloo, Jean at Music for Productions and Paul Gulmans at Music Director who still does NOT eat fish despite us taking him to a seafood restaurant…
Also, station owners Carole and Peter Kozloski from WAGM for a fantastic breakfast, Adam Routh and Patrick Wilson of PMOL for their lovely bottle of scotch that still hasn’t made it onto the boss’s desk, and of course the On-Air Promotion boys at Las Vegas’s KVVU-TV for showing us around town Tuesday night and introducing us to Corona martinis (very fancy)!
Finally what a great creole meal at Emeril’s with Fox Business’s Ray Lambiase and CNN design guru Jonathan Kemp.
And, of course we met Elvis – he’s much shorter in person!
Until next year, hope to see you there!!!
July 24, 2012Posted by on
The highly anticipated launch of AXS TV and the channel’s new brand identity focuses on live entertainment and lifestyle programming. Weaving together sound design, live instruments and modern rhythms, the Channel ID and Promo music pieces were created to capture the anticipation and atmosphere that comes from being front and center at a live event.
AXS TV is committed to presenting the best of pop culture. We knew that called for authentic music that would do justice to those ambitious objectives. The compositions are compelling to AXS TV’s audience because they’re warm-sounding and organic, but modern at the same time.
Scoring to picture, we honed a dramatic, yet inviting composition designed to connect with AXS TV’s younger demographic. Set against a compelling visual, where the camera pans across an animated modern nighttime skyline crossed with gleaming spotlight beams, the music helps define AXS TV as a very exciting and inviting place.
The channel ID begins with several seconds of sound design, where we combined many layers of urban sounds – including traffic, people in a restaurant, birds, dogs barking, and children playing – for an anticipatory “symphony of the city”. Next a compelling string arrangement arrives over a modern beat, before resolving into an acoustic guitar that provides equal parts tension, release and satisfaction. After a spacious resolve, the piece quickly builds up again and continues strongly on to accommodate promo beds of varying lengths.
We are thrilled to be a part of this exciting new channel and will be tuning in frequently to see how things evolve.
Stephen Arnold Music Creates Sonic Brand and Original Music Package for CNN International’s ‘World Sport’
April 26, 2012Posted by on
Sonic Branding Experts Compose Evocative Soundtrack to Match the Global Leadership of Network’s Sports Coverage
DALLAS, April 24, 2012 | SHOOT Publicity Wire | — Viewers who tune into CNN International’s long-running show, “World Sport,” see sports news unfolding on a global scale, with breaking information on soccer, golf, tennis, motorsports, the Olympics, and more. Sonic branding experts Stephen Arnold Music composed the enduring new theme and music package for “World Sport” that lives up to CNN International’s reputation for elite news reporting.
The soundtrack involved the Stephen Arnold Music team bringing in top players from the Dallas and Ft. Worth Symphony Orchestras to provide the organic distinction and depth of using real instruments in the arrangements. It was the latest assignment in a growing string of CNN International themes written by Stephen Arnold Music, which also includes “International Desk,” “Inside the Middle East” and “Inside Africa.”
The Show of Record
As CNN International’s flagship sports show, “World Sport” demanded a new theme that would timelessly capture the triumph, agony, anticipation and communal spirit of athletics. Equally important, the music needed to transcend regional tastes, while giving CNN International producers the flexibility to easily fit the compositions to graphic elements of varying durations.
The composers at Stephen Arnold Music relied on their deep experience in composing major network themes, for clients across the globe, to make music that was the perfect ft for “World Sport.”
“This is sports news on the world stage, and the music needed to be as big and powerful as sports itself,” says Stephen Arnold, President of Stephen Arnold Music. “For us, capturing that drama meant writing intricate arrangements with plenty of depth. To appeal to CNN International’s global audience, we knew the music had to be cinematic in scope.”
Stephen Arnold Music took an orchestral approach to the network’s needs, recording live strings, horns, and percussion and also wove in subtle electronic elements, to complete a multifaceted package of themes for “World Sport.” Moods ranged from the main theme of eventful anticipation to dramatic, driving, competitive, and high energy, to somber and serious.
The result is a distinctive sonic signature for “World Sport”, where memorable hooks and an instantly recognizable sound will keep viewers connected to the show for years to come. “Sports themes have the power to become a part of people’s lives,” Stephen Arnold concludes. “The new music for ‘World Sport’ helps reinforce a long-term brand for this globally respected program.”
About Stephen Arnold Music
As a multiple Emmy, Addy and Promax Gold award-winning music production company, Stephen Arnold Music has over 15 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company’s Commanding Sonic Branding approach to music production and commitment to industry-leading service is at the core of its promise. For more information, please visit www.stephenarnoldmusic.com.
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