Stephen Arnold Music

The Most Heard, Least Known Composers In America

Tag Archives: Sonic Branding

We Sell More Than Just Music. We Sell Customer Satisfaction.

People sometimes refer to Stephen Arnold Music (SAM) as the most-heard, least-known composers in America; a small company doing big things; The World Leader in Sonic Branding; etc. But one of the most important – and the one we’re proudest of – is our high degree of customer satisfaction.

“Nice job, guys.  I love working with you!  You get it!” – Blake Russell, Nexstar

“Thanks!  I’ve long said the people at Stephen Arnold Music are great!
You just proved it again!” – Henry Chu, WBKO-TV

At SAM, we really don’t treat companies according to the size of their budget. Here, even if you’re the smallest client – you are still a client. And you will get the VIP treatment – just like everyone else. We answer questions, we call back, and we help you get the most of the music we produce.

“You guys are so wonderful to work with – I just can’t get over it  :)
Thank you.” – Kara McGinn KTVZ-TV

I’ve been working at SAM for 11 years, and it still gives me pride when a new or existing client tells us how much they appreciate what we do for them, and how easy it is to work with Stephen Arnold Music.

“I want to thank everyone at Stephen Arnold Music for working so diligently for me and being so helpful in this process. You guys are awesome!“
– Stephen Woodall, KXII-TV

So if you are a current client and need help with music, sound design or just want to know when our next party is, call us! And if you’re currently not a client, you can call us, too!🙂

It’s the Sound of the Story

Hey Clients & Friends! Happy Tuesday!

I know many of you spend your days looking for new ways to promote your station, network, show or product. So the next time you need to produce a promo, try a different creative approach:  login to your music library FIRST. That might sound completely backwards, but music is actually your most effective tool to evoke an emotional response. Login to a great production music library (might I suggest The Vault by Stephen Arnold Music?!?) and dig around a bit. Find a track that conveys your desired emotion – then build your pictures and words AROUND the music.

WFAA called us up last year looking for a fun track with a lot of movement for a new morning promo. They selected “Peanuts” from The Vault’s Song Zu library and built the promo around the track. We think it turned out really great! Here’s the spot:

Graeme Newell featured the promo in his “Local TV News Marketing: What’s Working, What’s Not & Why” – it’s in the what’s working category, around the 27:20 mark.🙂

And if you’re working on a news promo – don’t forget about your news music package! If you’re working with a SAM package, it’s deep…like hundreds of cuts deep. Many stations are only using maybe 15% of their news music package, which means you’re already sitting on a treasure trove of sonically branded music. And the Stephen Arnold Music packages are hosted on the same search and download site that we use for The Vault. If you have BOTH products, you can check out a plethora of options – in one place!

If you’d like our help with a playlist, feel free to give us a buzz. We’re putting them together all day long for clients. We can send you something great we just pulled for another client – or we can put one together just for you. Easy peasy!

CBS Local – Guitar Giveaway

Update:  We have our winner!

Enter to win this Fender 60th Anniversary Stratocaster!

60th Anniversary Fender Stratocaster

Imagine this exquisite Fender Stratocaster electric guitar – in YOUR hands! It’s easy … just take a listen to our new “CBS Local” news and branding music package from Stephen Arnold Music, and leave a comment below to enter* for your chance to win this spectacular axe!!

Drawing to be held on Friday, March 11th, 2016.  Click here for full contest rules and regulations.

*please note:  all comments are moderated and may take up to 24 hours to appear

This Ain’t Politics As Usual!

Election season is upon us once again, and it’s shaping up to be a doozy! Between the caucuses and primaries – not to mention the late-night Twitter wars amongst the candidates – there’s a lot going on and a lot to cover. That’s why we’re so excited to announce our latest offering: Decision 2016.

This market exclusive music package includes four sonically-branded themes for promo and in-show use, as well as a video promo template with bundled elements … everything a station needs to set their coverage apart and be the frontrunner in their market!

Shoot us an email, or give us a call for full details:

sales@stephenarnoldmusic.com | 214.726.1600

A Look Behind The Curtain – Creating “Guardian”

We are really excited about our latest news music branding package “Guardian”.  I was recently interviewed by NewscastStudio for a “behind the scenes” look at the new package and details about its creation and development.  There is a great deal of thought that goes into producing branded music for media.  Much more than just creating “cool” music, one must consider the brand objective, how it will live in various media environments, the target demographic, the context of how it will coexist with both content use and promotions, and both the art and science that go into creating a distinctive set of notes that will anchor a comprehensive, sonically-branded music toolkit.

String session for "Guardian" with Paul West, Chad Cook, and Mack Price

String session for “Guardian” with Paul West, Chad Cook, and Mack Price

I thought it would be interesting to share an excerpt from that article and interview:

Stephen Arnold Music recently developed a syndicated news music package that’s already debuted in five local markets, including WSB-TV and KIRO-TV. The package came about from a search for a fresh sound and production style that was more cinematic.  We recently had a chance to speak with Chad Cook, the VP of creative services at Stephen Arnold Music, about the package…

How did you find the style?

In recent years, we have been creating more and more sonic brands and custom music packages for international networks and channels – CCTV China, CNN International, Al Jazeera to name a few. Some of our international news music packages have been very percussion and texture based – more in the style of a modern, cinematic soundtrack for news programming.  So we drew upon some of these different production techniques as a base for creating this new package.

How would you describe the package and its sonic brand?

Historically, many news music packages have been all about being “big”, “loud”, “fast”, and “high-impact” – where you are pounding on your chest and almost yelling your presence to the viewer. With this package we wanted the impact to be more emotional and intelligent. The tone of this package is confident and empowered, and in-depth. There is a boldness to the package and musical signature, but it is achieved more through mood and textures than conventional musical methods.

The sonic logo/musical signature is very distinctive and memorable. We wanted this sonic logo to be very natural and musical to the ear – a simple melodic riff that you could easily play on a guitar or keyboard. Often times, news branding melodies use intervals, voicings, and harmonies that are more conducive to an orchestra or brass section.

We feel the sonic logo and musical style for this package is very contemporary, accessible, and relatable to a wide demographic – whether Baby Boomers, Generation X, and even Millennials. Not only is the production style very modern, but it’s very clean and uncluttered. It has a sound and feel that fits hand in glove with digital media sonic support and applications.

Why do you think the music has already seen such high pickup?

We are so excited that the package has already been picked up in several markets. I think that the unique sound and distinctive sonic brand of this package is really resonating with some stations that have been looking for a fresh approach to music for news content and promotion.  I feel like this is not your standard “news” package but more of a modern soundtrack for news with a clean, textural approach that is very digital content friendly as well.

You can check out the full interview here:

Guardian String Session

Guardian String Session

And here is a montage of the finished “Guardian” package:

Follow

Get every new post delivered to your Inbox.

Join 70 other followers