The Most Heard, Least Known Composers In America
Tag Archives: Sonic Branding
January 31, 2017Posted by on
It was certainly a year to remember. I know I won’t forget it! Here at Stephen Arnold Music, we worked hard to help our clients be heard and stand out in 2016. And we helped them connect to their viewers and customers with custom music branding for news, sports and entertainment networks, global brands, video games and more.
“The critical importance of sonic branding is recognized across every industry,” says Stephen Arnold, President of Stephen Arnold Music. “Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. It was extremely gratifying for all of us at Stephen Arnold Music to collaborate on so many forward-thinking campaigns in 2016.”
Here’s what we were up to last year:
CNN/HLN – “Primetime Justice with Ashleigh Banfield”
I always love working with CNN. And I was thrilled that SAM was selected to work on the new nightly news program “Primetime Justice with Ashleigh Banfield” on HLN. Monday through Thursday, the veteran journalist takes on the most pressing legal and social issues, trials and hot topics of the day. At SAM, we helped expose her expertise with a new musical theme; a strong sonic brand driven by distinctive strings, horns and assertive percussion that captures the spirit of “Primetime Justice.”
Gearbox Software – “Battleborn” Video Game
This was one of my favorite projects of the year. The elite developer Gearbox Software wanted an attention-grabbing, catchy and distinctive theme for the montage of character introductions in its “Battleborn” video game for Xbox One, Playstation 4 and PC. And we gave it to them! Check out the memorable Player Select Theme, a guitar-driven composition that features catchy, aggressive hooks reflecting Battleborn’s rallying cry: “Calling All Badasses.” We had a blast using live drums, driving guitars, gang vocals, and a shredding prog-synth solo. I think it really leads players into the game…and I can still listen to it over and over again!
CNN/HLN – “How It Really Happened”
I like what HLN is doing with fresh, original content, with new offerings like “How It Really Happened” as the first of several new series. The show, hosted by actor Hill Harper, delves deeply into notorious crimes, mysteries, trials and celebrity tragedies. Our custom music package includes the show open and many other film score-style themes that capture the eerie atmospheres of the show. We also composed the show’s bumpers, commercial break intros/outros and additional cinematic elements, using consistent sonic branding.
UPS – International Communications Campaign
I wanted to see what WE could do for brown. Ha! UPS proved that it connects every corner of the Earth with their latest campaign, a set of compelling videos that demonstrates their global capabilities to audiences everywhere. I feel that our musical score was critical to the success of the project, providing a memorable musical theme that could also be adapted for Latin America, Asia and the Middle East. I love this track. It’s a really addictive beat produced
in step with the script, voiceover and visuals to drive powerful storytelling and an emotional connection with viewers worldwide. Brown, indeed!
CNN/HLN – Bleacher Report
Again, working with CNN is a blast! “Bleacher Report” is a cornerstone of sports coverage for CNN and its sister network HLN. I was really gratified that SAM was invited to create a fresh theme for this elite sports brand. We came up with a driving, indie rock-style sound, with live guitars, bass, drums – even handclaps – to give a fun and upbeat feel to one of media’s most recognizable sports brands.
CW33 – “Express Yourself” User Generated Content Campaign
This was an especially fun campaign, because we get to watch the station all the time! CW33-KDAF TV in Dallas/Ft. Worth really wanted want their station to be a part of their viewer’s daily conversation. So they created the engaging “Express Yourself” campaign, encouraging viewers to interact with the station by uploading and sharing fresh UGC (User Generated Content) consistent with the campaign’s motivational theme. We had a real chance to do a cool pop tune here. It’s catchy and original – a perfect up-tempo mashup of new school funk-pop and old-school Motown doo wop. We’re STILL dancing…
August 23, 2016Posted by on
People sometimes refer to Stephen Arnold Music (SAM) as the most-heard, least-known composers in America; a small company doing big things; The World Leader in Sonic Branding; etc. But one of the most important – and the one we’re proudest of – is our high degree of customer satisfaction.
“Nice job, guys. I love working with you! You get it!” – Blake Russell, Nexstar
“Thanks! I’ve long said the people at Stephen Arnold Music are great!
You just proved it again!” – Henry Chu, WBKO-TV
At SAM, we really don’t treat companies according to the size of their budget. Here, even if you’re the smallest client – you are still a client. And you will get the VIP treatment – just like everyone else. We answer questions, we call back, and we help you get the most of the music we produce.
“You guys are so wonderful to work with – I just can’t get over it 🙂
Thank you.” – Kara McGinn KTVZ-TV
I’ve been working at SAM for 11 years, and it still gives me pride when a new or existing client tells us how much they appreciate what we do for them, and how easy it is to work with Stephen Arnold Music.
“I want to thank everyone at Stephen Arnold Music for working so diligently for me and being so helpful in this process. You guys are awesome!“
– Stephen Woodall, KXII-TV
So if you are a current client and need help with music, sound design or just want to know when our next party is, call us! And if you’re currently not a client, you can call us, too! 🙂
March 8, 2016Posted by on
Hey Clients & Friends! Happy Tuesday!
I know many of you spend your days looking for new ways to promote your station, network, show or product. So the next time you need to produce a promo, try a different creative approach: login to your music library FIRST. That might sound completely backwards, but music is actually your most effective tool to evoke an emotional response. Login to a great production music library (might I suggest The Vault by Stephen Arnold Music?!?) and dig around a bit. Find a track that conveys your desired emotion – then build your pictures and words AROUND the music.
WFAA called us up last year looking for a fun track with a lot of movement for a new morning promo. They selected “Peanuts” from The Vault’s Song Zu library and built the promo around the track. We think it turned out really great! Here’s the spot:
Graeme Newell featured the promo in his “Local TV News Marketing: What’s Working, What’s Not & Why” – it’s in the what’s working category, around the 27:20 mark. 🙂
And if you’re working on a news promo – don’t forget about your news music package! If you’re working with a SAM package, it’s deep…like hundreds of cuts deep. Many stations are only using maybe 15% of their news music package, which means you’re already sitting on a treasure trove of sonically branded music. And the Stephen Arnold Music packages are hosted on the same search and download site that we use for The Vault. If you have BOTH products, you can check out a plethora of options – in one place!
If you’d like our help with a playlist, feel free to give us a buzz. We’re putting them together all day long for clients. We can send you something great we just pulled for another client – or we can put one together just for you. Easy peasy!
February 29, 2016Posted by on
Update: We have our winner!
Enter to win this Fender 60th Anniversary Stratocaster!
Imagine this exquisite Fender Stratocaster electric guitar – in YOUR hands! It’s easy … just take a listen to our new “CBS Local” news and branding music package from Stephen Arnold Music, and leave a comment below to enter* for your chance to win this spectacular axe!!
Drawing to be held on Friday, March 11th, 2016. Click here for full contest rules and regulations.
*please note: all comments are moderated and may take up to 24 hours to appear
February 23, 2016Posted by on
Election season is upon us once again, and it’s shaping up to be a doozy! Between the caucuses and primaries – not to mention the late-night Twitter wars amongst the candidates – there’s a lot going on and a lot to cover. That’s why we’re so excited to announce our latest offering: Decision 2016.
This market exclusive music package includes four sonically-branded themes for promo and in-show use, as well as a video promo template with bundled elements … everything a station needs to set their coverage apart and be the frontrunner in their market!
Shoot us an email, or give us a call for full details:
firstname.lastname@example.org | 214.726.1600